Toy Fair Exhibitor Tools

Toy Fair exhibitors will receive Tools emails and tips to help prepare to apply and plan for exhibiting. Read on to learn about what Toy Fair reimagined means to you.

Visual Merchandising Initiative

As we return Toy Fair to the first quarter in alignment with current and traditional trends for Toy Fair 2025, the event continues to evolve.

To provide engagement requested by the buying community and to leverage media attention, a visual merchandising effort of at least 20% of the aisle-facing exhibit square footage is now required for all exhibitors. This ensures that the show delivers direct access and open displays of the hottest products, creating an engaging and impactful experience for attendees.

Things to note:

  1. The Visual Merchandising Initiative applies to each booth space contracted by an exhibitor.
  2. Many configurations are possible! Exhibitors can creatively utilize a storefront design, demonstration area, low or plexi walls (remember, this initiative does NOT equal no walls!) and more to follow the guidelines.
  3. All booth designs must be submitted for review and approval by show management. Submission details will be available following Exhibitor Applications in 2024.

This will allow you to visibly present in-year product while also having the flexibility to host private meetings for preview activity.

Watch this video to see all the details of how to implement in your exhibit space!

Exhibit Design Reimagination Awards

For Toy Fair 2025, we are thrilled to announce that this will mark our second annual awards event. In 2023, Toy Fair featured the first annual Exhibit Reimagination Awards, and now, all exhibiting companies will once again have the opportunity to participate. Exhibits will be evaluated by a panel of media, tradeshow experts, and toy professionals, assessing them for aesthetics, functionality, and innovation from the perspective of an attendee navigating the Toy Fair show floor. There is no entry form to fill out and no entry fee to pay.

See the complete criteria, categories and 2023 winners

The Complete Package

Toy Fair offers a variety of turnkey exhibit options designed to provide you with an efficient and convenient exhibiting experience inclusive of graphic headers, track lights, carpet, shelving for your products, material handling and more. These one-stop packages save you time, hassle, and allow you to move in and out of the show with ease.

See the Packages

Raw space

Toy Fair 2025 Tools

The Toy Fair Tools for exhibitor emails deliver vital information, updates, deadlines, and resources, guiding companies through the Toy Fair planning process. Read previous issues and catch up on the information you need to know:

July 22, 2024: Your Toy Fair® 2025 Planning Tools

June 24, 2024: Ready, Set, Plan: Toy Fair® 2025

May 22, 2024: Plan for Success at Toy Fair® 2025

March 18, 2024: Start Your Planning for Toy Fair® 2025

February 15, 2024: Welcome to Toy Fair® Tools: Your Essential 2025 Guide

Your Exhibitor Marketing Toolkit

Maximize your exposure with the Toy Fair Marketing Toolkit, packed with everything you need to promote your presence at Toy Fair 2025. This toolkit includes promotional copy, logos, banner ads, hashtags, and more.

Access the toolkit and boost your visibility today!

Your Toy Fair 2025 Exhibitor Kit

The Toy Fair 2025 Exhibitor Kit is your go-to resource for exhibiting success, covering rules, deadlines, booth regulations, and logistics:

Section 1: Exhibit Planning

Section 2: Freight Handling

Section 3: T3 Expo Services: Toy Fair’s only official show contractor

Section 4: Service & Utility Ordering (Look out for this section included in the kit in November 2024)

Exhibitor Kit

There will be one additional update to the Exhibitor Kit later this year. The final version will be available by November 1, 2024, and will include Section 4: Service & Utility Ordering. This version will provide the latest pricing available from supporting vendors.

Shipping and Move-In Logistics for Toy Fair 2025

Understanding logistics is crucial for a smooth start. Choose between cost-saving advance shipping to T3 Expo’s warehouse or direct shipping, which requires adherence to the Target Move-In System. T3 Expo manages all material handling, including unloading, booth delivery, and empty container retrieval.

Watch this video to learn how to implement these guidelines for a successful show experience!

Beware of Hotel Booking and Attendee List Scams

Each year, scammers may target our attendees and exhibitors, attempting to sell attendee lists and solicit bookings at unauthorized hotels. The Toy Association and Toy Fair do not rent or sell email lists to third parties.

Hotel Booking Scams

Toy Fair is often the target of hotel scams. Scammers call or email attendees and exhibitors, claiming to represent The Toy Association and Toy Fair and encourage customers to book rooms using fake promotion codes at a variety of hotels close to the event. The Toy Association, Toy Fair, and onPeak (our hotel partner) will never send emails or place phone calls to individuals in order to promote specific accommodations. Any legitimate message to attendees will contain secure links to our approved hotels. If you receive emails or calls regarding discounted Toy Fair hotel accommodations, please do not engage with the sender, and delete the email.

Attendee List Scams

Scammers often impersonate The Toy Association and Toy Fair. If you receive emails proposing to sell our Toy Fair attendee lists, we encourage you to not engage with the sender and delete the email.

Haven’t received Toy Fair Tools or have questions about your exhibit space? Contact your Toy Association account executive.

Company names beginning with:


Simon Yung

Email Simon


Michael Lynch

Email Michael