Latest News

Save the date to join us February 14 – 17, 2026 and February 20 –23, 2027 in New York City.

AUG 25

Prep for Fall Preview: How to Get the Most Out of Your Time in LA

AUG25

Alongside year-round showroom appointments with retailers like Amazon, Walmart, Five Below, Learning Express, CAMP, Marshalls/TJMaxx, and more, the global toy industry will come together for networking, philanthropy, and education during LA Fall Preview Market Weeks (Sept. 8-19) to set the stage for innovation and growth in 2026.

AUG 22

Deadline Approaching: Book Your Appointment with The Toy Association’s Trends Team in LA

AUG22

If your company is showcasing 2026 products in Los Angeles this fall, don’t miss your chance to meet with The Toy Association’s trends team during LA Fall Preview® Market Weeks (September 8–19). The deadline to book an appointment is August 31.

AUG 20

August 28 Session: How Exhibitors Can Stand Out at Toy Fair® 2026

AUG20

Toy Fair® 2026 exhibitors are encouraged to sign up for the upcoming Toy Fair Exhibitor Academy session, “Visual Merchandising Initiative & Reimagination Awards,” taking place Thursday, August 28 at 2 p.m. (Eastern).

AUG 18

Final Call for Speakers: Toy Fair® University Applications Due August 22

AUG18

Industry thought leaders have until this Friday, August 22 to submit presentation applications for Toy Fair® University, taking place throughout Toy Fair from February 14 to 17, 2026 at the Javits Center in New York City.

AUG 18

Agenda Announced for Licensing Summit During Toy Association’s LA Fall Preview®

AUG18

The full agenda is now available for “The Future of Licensing Executive Summit,” taking place Wednesday, September 10 at The Toy Building during The Toy Association’s LA Fall Preview. Sessions will take place from 2 to 5 p.m., followed by a cocktail reception from 5 to 7 p.m.

AUG 18

You’re Invited: Celebrate the Grand Opening of The Toy Building in LA!

AUG18

The Toy Association™ is inviting all toy industry professionals to attend the official Grand Opening and Ribbon-Cutting Ceremony of The Toy Building, taking place at 5 p.m. on Monday, September 8 at 101 Continental Boulevard in El Segundo.

AUG 15

Top 3 Reasons to Exhibit at the Chicago Toy & Game Fair

AUG15

Unlike any other toy industry event, the Chicago Toy & Game Fair (CHITAG) brings kids, parents, inventors, and the media together during peak holiday season excitement to discover the toys and games that belong on every wishlist.

AUG 14

Don’t Miss Toy Association’s Member Forum During LA Fall Preview®

AUG14

The Toy Association™ will host a Member Forum at 11 a.m. on Tuesday, September 9 at the Toy Building (101 Continental Boulevard) during the LA Fall Preview®.

AUG 13

Reminder: Submit Your TOTY® Nominations by August 27

AUG13

The Toy Association™ is reminding toy & entertainment companies, inventors, and other industry representatives to submit their nominations for the 26th Toy of the Year® (TOTY®) Awards by midnight (Eastern) on Wednesday, August 27, 2025.

AUG 08

Toy Fair® 2026 Invites Toy Brands to Shine on a Global Stage

AUG08

Potential exhibitors can apply to secure booth space, private meeting suite space, and lock in promotional opportunities for the show, taking place February 14 to 17 at the Javits Center in New York City.

AUG 08

Licensing Summit Announced for Toy Association’s LA Fall Preview® Market Weeks

AUG08

Taking place from 2 to 7 p.m., the summit will offer fresh insights for the global licensing community. Registration is now open.

AUG 04

Registration for People of Play™’s 2025 Young Inventor Challenge® Opens Today

AUG04

People of Play™ (POP), a leading community of toy industry professionals, proudly announces the 20th annual Young Inventor Challenge® (YIC) International Championship. Registration is open now through October 26.

JUL 30

Secure Your Spot: Limited Showroom Space Available for LA Fall Preview®

JUL30

Toy companies still have time to secure a presence at The Toy Association’s new Toy Building during the LA Fall Preview® this September.

JUL 28

The Toy Association™ Unveils LA Fall Preview® Event Lineup

JUL28

The Toy Association™ has announced the slate of events taking place during the LA Fall Preview® Market Weeks, taking place September 8 to 19 in Los Angeles. The lineup complements buyer-seller meetings taking place during the Fall Preview period in showrooms at the new Toy Building (101 Continental Boulevard) and throughout LA.

JUL 24

Reminder: Submit Your Nominations for the 2026 Toy Industry Hall of Fame

JUL24

The deadline is approaching for the toy community to submit their nominations for the 2026 Toy Industry Hall of Fame, the highest honor bestowed upon individuals in the industry. Nominations may be submitted online through Friday, August 8.

JUL 23

Meet with The Toy Association’s Trends Team During LA Fall Preview® Market Weeks

JUL23

Will your company be showing 2026 product in Los Angeles this fall? Be sure to schedule a meeting with The Toy Association’s trends team to showcase your latest launches and line extensions. Insights gathered during these appointments inform the Association’s annual “Toy Trends Briefing” at Toy Fair® and are used throughout the year in media and influencer outreach, including national TV and print opportunities. All embargoes will be honored.

JUL 23

Don’t Forget: Nominations for TAGIE Awards Close August 2

JUL23

Time is running out to nominate toy industry trailblazers for the 2025 Toy & Game Innovation Excellence (TAGIE) Awards, presented by People of Play™ (POP), a division of The Toy Association™. Anyone in the industry may submit a nomination by August 2, 2025.

JUL 21

Nominations are Now Open for the 2026 Toy of the Year® Awards

JUL21

Nominations are officially open for the 26th Toy of the Year® (TOTY®) Awards, taking place February 13, 2026 at Pier Sixty in New York City. Toy companies, inventors, and other industry representatives are invited to submit their top products and entertainment brands by August 27, 2025 for consideration across 16 categories.

JUL 16

Stay Ahead of the Game with Toy Fair® University's Summer Series

JUL16

Toy professionals are encouraged to take advantage of the ongoing rollout of Toy Fair® University educational sessions this summer. The sessions, recorded at Toy Fair 2025, are being released online through August on ToyFairNY.com. The virtual learning sessions offer a convenient and flexible way to explore topics shaping the toy industry.

JUL 14

Apply by Aug. 22 to Present on the Toy Fair® 2026 University Stage

JUL14

The Toy Association™ is reminding thought leaders from across the global toy and play community to apply to present at Toy Fair® University, taking place throughout Toy Fair from February 14 to 17, 2026 at the Javits Center in New York City. Experts are invited to submit their application for a chance to share their research, case studies, innovative ideas, and best practices with a highly engaged, global audience.