MAY 22

Toy Fair New York Takes Home Top Honors


Toy Fair New York, the largest toy show in the Western Hemisphere produced by The Toy Association, has been recognized by two leading awards programs for both its 2019 show and its 2020 show marketing campaign in collaboration with T3Expo Marketing.

MAY 19

Attend a Zoom Toy Fair Everywhere Q&A on May 21


The Toy Association is reminding confirmed and prospective exhibitors to attend a live one-hour Zoom session this Thursday, May 21 at 11 a.m. (Eastern) to have any questions they may have about the digital event answered.

MAY 18

REMINDER: Submit Your Nominations for the 2021 Toy Industry Hall of Fame Inductees


The Toy Association reminds toy professionals to submit their nominations for the Toy Industry Hall of Fame – the highest honor bestowed upon individuals in the toy industry – by Friday, June 12.

MAY 15

Ask the Association: Join Us for a Live Toy Fair Everywhere Q&A


As the industry gears up for the first-ever Toy Fair Everywhere market week in July, The Toy Association invites confirmed and prospective exhibitors to join a live Zoom session on Thursday, May 21 at 11 a.m. (Eastern) to answer their most pressing questions.

MAY 12

What You Need to Know About Toy Fair Everywhere


Members of the toy community are adapting to an uncertain world as they prepare for the all-important fourth quarter – and The Toy Association has created Toy Fair Everywhere to help.


‘Toy Fair Everywhere’ Webinar Recording Now Available


A recording of the May 7 webinar featuring a live demo of the Toy Fair Everywhere platform is now available.

MAY 08

Mojo Nation Partners with The Toy Association for Virtual Play Creators Festival 2020


This year’s Play Creators Festival, produced by Mojo Nation in partnership with The Toy Association, will be an expanded virtual event spanning two weeks this September.

MAY 05

The Toy Association Taps Southard Communications for ‘Toy Fair Everywhere’


Southard Communications has been hired by The Toy Association as the public relations agency of record for Toy Fair Everywhere, the Association’s new series of virtual market weeks.


New Webinar Offers Toy Fair Everywhere Live Demo


Companies still have time to register for The Toy Association’s upcoming “Toy Fair Everywhere: How to Keep Your Business Going & Growing” webinar on Thursday, May 7.

MAY 04

Toy Industry Hall of Fame: 2021 Nominations Now Open


The toy and play community is invited to submit nominees for induction into The Toy Association’s Toy Industry Hall of Fame. Nominations may be submitted online through June 12, 2020.

APR 30

Toy Association Virtual Town Hall Meeting Sparks Discussion about Critical Issues Impacting Members


Toy Association executive staff spoke with a small group of Toy Association member companies during its first-ever virtual town hall meeting on April 30, sparking conversations about potential ways the Association can further help members of all sizes and types as they navigate the current pandemic and beyond.

APR 28

Toy Fair Everywhere Live Demo & Insider Tips to Maximize Market Week


The Toy Association will host a new webinar, “Toy Fair Everywhere: How to Keep Your Business Going & Growing,” on Thursday, May 7 at 2 p.m. (Eastern) for prospective participants in the new series of market weeks created in response to COVID-19.

APR 21

‘Toy Fair Everywhere’: New Details Revealed


The Toy Association is providing new information on pricing and virtual showrooms for its recently announced Toy Fair Everywhere series of virtual market weeks.

APR 21

Toy Fair New York Exhibitor Renewals Begin May 1


Following a delay to offer more breathing room for businesses operating amid the COVID-19 pandemic, the renewal season for toy companies interested in exhibiting at Toy Fair New York 2021 will officially begin May 1.


The Toy Association Unveils “Toy Fair Everywhere”


The Toy Association unveiled plans today for Toy Fair Everywhere, a new series of virtual market weeks to help toy businesses connect with their customers, suppliers, and the global play community during these uncertain times when in-person meetings and events may not be possible.

APR 06

Voices of Toy Industry Land in Library of Congress


Recordings from The Toy Association’s “Generations of Play, An Oral History” project, powered by StoryCorps, are now archived in the American Folklife Center at the Library of Congress and available for listening on the StoryCorps website.


The NPD Group: U.S. Families Turn to Toys, Games, & Other Play Products to Keep Busy at Home


According to the latest data from The NPD Group, U.S. families looking to balance screen-time with hands-on activities and education has driven sales across toys and games.

MAR 31

Exhibitor Application Deadlines for Toy Fair New York Further Postponed


With each day presenting new challenges for those operating businesses amid the COVID-19 crisis, The Toy Association has decided to continue to delay the 2021 exhibitor renewal season for Toy Fair New York.

MAR 27

The Genius of Play Launches “Worldwide Headquarters of Play” PSA


The Genius of Play's new public service announcement reminds families that play is critical to our physical and emotional well-being at any age.

MAR 17

Toy Association Services Continue Amid Spread of Coronavirus


Out of precautions surrounding COVID-19, and to best ensure the health and safety of Toy Association staff and membership, The Toy Association’s offices in New York and Washington, DC, temporarily closed and staff is working remotely as of March 16.