The NPD Group: U.S. Families Turn to Toys, Games, & Other Play Products to Keep Busy at Home


According to the latest data from The NPD Group, U.S. families looking to balance screen-time with hands-on activities and education has driven sales across toys and games.

MAR 31

Exhibitor Application Deadlines for Toy Fair New York Further Postponed


With each day presenting new challenges for those operating businesses amid the COVID-19 crisis, The Toy Association has decided to continue to delay the 2021 exhibitor renewal season for Toy Fair New York.

MAR 27

The Genius of Play Launches “Worldwide Headquarters of Play” PSA


The Genius of Play's new public service announcement reminds families that play is critical to our physical and emotional well-being at any age.

MAR 17

Toy Association Services Continue Amid Spread of Coronavirus


Out of precautions surrounding COVID-19, and to best ensure the health and safety of Toy Association staff and membership, The Toy Association’s offices in New York and Washington, DC, temporarily closed and staff is working remotely as of March 16.

MAR 10

Toy Fair 2020 Attendance Reflects Better Screening of Attendees; Global Impact of Coronavirus


In addition to its annual detailed analysis provided to member exhibitors, The Toy Association is promoting Toy Fair New York post-show highlights to offer a transparent look at Toy Fair’s concerted evolution, the impact global issues had on the 2020 event, and how an enhanced vetting process has enabled the Association to deliver a stronger, if sometimes smaller number of attendees in one category or another.

MAR 10

No-Risk Registration Open for the 2020 Annual Business Conference in Bentonville


Registration is now open for The Toy Association’s Annual Business Conference (ABC), where toy and youth entertainment industry executives can gain critical insights on the most important issues affecting their businesses.


Toy Association Invites Members to Join the Fight Against Fake Toys in DC


The Toy Association will lead an Intellectual Property (IP) Fly-In this summer, giving toy company representatives and Association staff the opportunity to meet with administration officials and congressional offices to discuss key toy industry priorities concerning the prevalence of unsafe, counterfeit toys sold through e-commerce platforms. The Toy Association’s IP Fly-In will take place June 3 to 4 in Washington, DC.


LA Town Hall Member Meeting Postponed


Due to the uncertain and evolving environment surrounding the coronavirus in the U.S., The Toy Association’s L.A. Town Hall Member Meeting, originally scheduled for March 19, has been postponed.


Exclusive Member Opportunity to Be Featured During “Play All May”


Looking to be featured in The Genius of Play’s second annual Play All May month-long celebration of play? Toy Association member companies are invited to join the fun by submitting products to be featured in daily giveaways all month long.


Sold-Out Toy Fair NY Showcases Toy Industry’s Outstanding Creativity & Innovation


The 117th annual Toy Fair New York brought tens of thousands of play innovators from 100 countries to New York City, showcasing the incredible talent and playful spirit of the North American and global toy industries.

Magic Wheelchair Gifts Child with Power of Marvel Infinity Gauntlet at Toy Fair

Magic Wheelchair, the non-profit that builds epic costume for kids in wheelchairs, gifted one special 11-year-old boy from Connecticut with a custom designed costume featuring two of his favorite Marvel characters at this year’s Toy Fair New York.

FEB 28

President's Letter: Coronavirus Impacts and Toy Association Resources for Members


With another successful Toy Fair New York behind us, Toy Association president & CEO Steve Pasierb shares how The Toy Association's focus remains on COVID-19 and its many implications for the global toy community.

FEB 25

CPSC Commissioner Lauds Toy Industry for Steadfast Commitment to Safety


The Toy Association’s annual “Toy Safety & Compliance Update” provided manufacturers, retailers, inventors, testing labs, and other attendees with news and developments related to toy safety laws and other issues impacting the toy industry in the U.S. and abroad.

FEB 25

Close Out Toy Fair by Helping Kids in Need: Donate to Toy Drive


Toy Fair New York exhibitors are encouraged to help kids in need by donating playthings to The Toy Foundation’s (TTF) toy drive at the close of the show. The collection will begin as soon as the show officially closes, on Tuesday (February 25) at 4:01 p.m.

Toy Association Announces Board, Executive Committee & Advisory Members at Annual General Meeting

The Toy Association today announced the election of two new members and nine term renewals to its Board of Directors for two-year terms expiring in February 2022. The announcement was made during The Toy Association’s Annual General Meeting held at the Jacob K. Javits Convention Center, open to all Toy Association members and attendees of its global marketplace, Toy Fair New York.

FEB 22

Toy Fair New York Opens Today; Exclusively Unveils 100,000+ New & Trending Toys & Games!


The 117th annual Toy Fair New York opened its doors this morning at the Jacob K. Javits Convention Center in New York City, welcoming a sea of 25,000 global play professionals to see the hottest new toys, games, and youth entertainment products before they hit store shelves.

FEB 22

Top Toy Trends of 2020 Revealed at Toy Fair New York


The biggest toy trends of 2020 put kids fully in the driver’s seat when it comes to how they want to play. Toymakers are responding to their call with more products that invite the whole family to play and create together and toys that continue to innovate the unboxing experience and incorporate viral trends. These are just a few of 2020’s biggest toy trends announced today by The Toy Association at its 117th Toy Fair New York.

L.O.L. Surprise! by MGA Entertainment Snags Prestigious “Toy of the Year” Award for 3rd Year in Row

More than 700 toy, play, and youth entertainment executives gathered at Ziegfeld Ballroom in New York City tonight to honor the year’s finest toys and industry icons at the 20th annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony. Proceeds from the awards program and event supported The Toy Foundation’s charitable work to bring toys to millions of children in need.

FEB 20

The Countdown is on for Toy Fair New York 2020


The hottest new toys, games, and youth entertainment products will take over the Jacob K. Javits Convention Center this Saturday when the 117th Toy Fair New York kicks off in New York City. Here's what's happening throughout the four-day event.

FEB 18

Toy Trends Team Previews New Toys Heading to Toy Fair


While the 117th Toy Fair New York might begin on February 22, The Toy Association trend team has already been hard at work promoting the show and its exhibitors in key markets across the country.