FEB 20

The Countdown is on for Toy Fair New York 2020


The hottest new toys, games, and youth entertainment products will take over the Jacob K. Javits Convention Center this Saturday when the 117th Toy Fair New York kicks off in New York City. Here's what's happening throughout the four-day event.

FEB 18

Toy Trends Team Previews New Toys Heading to Toy Fair


While the 117th Toy Fair New York might begin on February 22, The Toy Association trend team has already been hard at work promoting the show and its exhibitors in key markets across the country.

FEB 18

Shaquille O’Neal to Join Toy Photographer Mitchel Wu in Toy Fair Opening Ceremony


NBA All-Star-turned-businessman Shaquille O’Neal, along with renowned toy photographer Mitchel Wu, will kick off the 117th Toy Fair New York at the show’s opening ribbon-cutting ceremony on Saturday, February 22 at 9 a.m. at the Crystal Palace 3B Entrance of the Jacob K. Javits Convention Center.

FEB 18

President’s Letter: Gearing Up for Toy Fair New York 2020


The wait is almost over! The 117th Toy Fair New York will kick off this weekend. From educational sessions that hit on the hot topics of the industry (trade, counterfeits, coronavirus, and more) to show events that shine a spotlight on the inventor community, Toy Association President & CEO Steve Pasierb shares what to look out for as you navigate the show floor.

FEB 17

Be Part of the Toy Bank Collection at Toy Fair NY


The Toy Foundation (TTF) is currently seeking Toy Fair New York exhibitor volunteers to help collect donated toys for The Toy Bank collection at the close of the trade show next week.

FEB 17

Spotlight on Diversity: Hasbro’s Bryony Bouyer


Toy News Tuesday editors recently had the opportunity to chat with Bryony Bouyer, senior vice president of diversity and inclusions & multi-cultural strategies at Hasbro. Bouyer also serves on The Toy Association’s Diversity & Inclusion Committee. TNT discusses with Bouyer her role in helping build Hasbro’s D&I initiatives and the steps other companies can take to do the same.

FEB 11

Industry Update: What to Know About the Coronavirus, Toys & Toy Fair


The Toy Association continues to be in close communication with key officials on the latest developments of the Coronavirus (2019-nCoV), and is also closely monitoring the threats it poses to members of the global toy community.

FEB 11

Give the Gift of Play at Toy Fair: Donate Your Toys & Games at Show’s Close


In 2019, The Toy Foundation (TTF) raised nearly $13 million in toy donations servicing nearly one million children in need – and it was all thanks to members of the toy and games community. Members can once again make an impact during TTF’s largest toy drive during Toy Fair New York in multiple ways.

FEB 10

Unlocking Creativity with Deej Johnson


Toy News Tuesday editors chat with true jack-of-all-trades Deej Johnson about his upcoming Creative Factor session at Toy Fair and his own creative journey into the toy and game industry.

FEB 10

Learn from Responsible Toy Sourcing Experts in Toy Fair Seminar


Toy Fair New York attendees are invited to join The Ethical Toy Program and other global leaders in sustainability for an educational session that will explore the global opportunities available to manage risk, protect your brand’s reputation, and diversify your toy supply chain beyond China in 2020.


Toy Association Annual General Meeting & Board Elections


Toy Association members are invited to participate in the upcoming election of board members during the Toy Association’s Annual General Meeting, which has moved to a new time. It will be held on Saturday, February 22 at 4 p.m. at the Creative Factor Theater, in the Level 1, Hall 1D Lobby of the Jacob K. Javits Convention Center during Toy Fair New York.


Find Innovative New Toys & Games from First-Time Exhibitors in Toy Fair’s ‘Launch Pad’


If you’re attending the show and seeking out what’s new, be sure to head over to this year’s “Launch Pad.”


Hottest Toy Trends of 2020 to be Unveiled at Toy Fair NY


Looking for an update on what’s trending in 2020? Mark your calendars for The Toy Association’s annual “Toy Trends Briefing,” taking place Saturday, February 22 at 1:30 p.m. at Toy Fair New York.


Toy Fair New York: The Fun Continues After Hours!


Make new connections and catch up with longtime industry friends at one or more after-hours events taking place in New York City during Toy Fair week.


China Pavilion Cancelled for Toy Fair 2020


The China Pavilion at Toy Fair New York 2020 has been cancelled following consultation with the China Toy & Juvenile Product Association, organizers of the space.


Urgent Industry Issues to be Discussed at L.A. Town Hall Member Meeting


Come one, come all! Counterfeits, sustainability, retail revolution, China, the future of trade shows, legislation, regulation, and a host of other member-focused issues will be on the agenda at an upcoming Los Angeles-based town hall meeting.

JAN 31

Mark Your Calendars: CPSC Commissioner to Keynote Toy Safety & Compliance Update at Toy Fair


Looking for the latest information on toy safety and the industry’s top state, federal, and international legislative and regulatory priorities? Be sure to attend The Toy Association’s annual Toy Safety & Compliance Update on Monday, February 24 at Toy Fair New York.

JAN 28

Toy Association Monitors Coronavirus Ahead of Toy Fair New York


With international concerns growing over the spread of the novel coronavirus (2019-nCoV), The Toy Association is actively monitoring the situation ahead of the 117th annual Toy Fair New York.

JAN 27

Toy Fair to Host Inaugural Student Congress Day


Toy Fair continues to serve as a meeting grounds for toy retailers, manufacturers, inventors, media, and industry insiders. This year’s show will cast the net even wider by hosting the inaugural Toy Fair Student Congress on Tuesday, February 25.

JAN 24

REMINDER: Sign Up to Participate in “CF@TF Inventor Day”


Looking for the next great toy or game idea? Toy manufacturers are encouraged to participate in Creative Factor’s CF@TF Inventor Day to hear product pitches from pre-selected inventors and designers during Toy Fair New York.