Reimagining Play for a New Day

The business of play has evolved – and the most iconic trade show in the business of play is evolving with it. Save the date to join us February 20 –23, 2027 in New York City.


Empowering Play. Driving Business.

Save the date February 20-23, 2027, in New York City to connect with industry leaders, explore innovative products, and gain insights that will shape the future of play.

As the industry’s most iconic global event, Toy Fair is where ideas become bestsellers, partnerships form, and trends take off.

Toy Fair 2027 is set to deliver even more opportunities for meaningful connections, product discovery, and business growth.

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Wonder Starts Here

Your Industry. Your Future. Your Toy Fair.

Whether you're a buyer, retailer, manufacturer, inventor, or entertainment executive, Toy Fair is where you’ll find what’s next.

Cooking at Toy Fair

Experience thousands of toys, games, and immersive entertainment from around the world — from bold new ideas to future bestsellers. Discover emerging trends, connect with innovators, and be part of the global play community as it gathers under one roof in the heart of New York City.

Exhibitor Info Here