YOUR INDUSTRY. YOUR FUTURE. YOUR TOY FAIR.

Empowering Play. Driving Business.

The global toy community comes together once a year in New York City — and everything that matters in the world of play happens here first. Toy Fair 2027 is where the industry's biggest ideas, boldest products, and most important relationships come to life.

Whether you’re a buyer, retailer, exhibitor, inventor, or entertainment executive, Toy Fair 2027 brings the global toy community together to discover products, spark partnerships, and shape the future of play.

Apply Now
Cooking at Toy Fair

The toy industry drives $155.7 billion in annual U.S. economic impact — part of a global market that reached $111.8 billion in retail sales in 2024.

At Toy Fair, the companies, creators, and decision-makers behind that impact come together under one roof.

Exhibitors
Attendees

WHAT YOU'LL EXPERIENCE

DISCOVER Thousands of products, debuts, and innovations from exhibitors around the world. From emerging trends to future bestsellers, Toy Fair is the first place the industry sees what's next.

CONNECT Buyers, retailers, manufacturers, inventors, licensors, and entertainment executives — the full ecosystem of play, in one place, for four days. The relationships you build at Toy Fair drive business all year long.

LEARN Toy Fair University brings together the industry's leading voices for sessions on trends, retail strategy, licensing, and more. Leave with insights that shape your business long after the show ends.