1. SHOWCASE YOUR IN-YEAR PRIORITY PRODUCTS

Launch your latest innovations and key items where they’ll make the biggest impact — in front of top buyers and influential decision-makers actively searching for new products.

2. CAPTURE MEDIA ATTENTION

With major media outlets, top-tier influencers, and content creators covering Toy Fair, your products have a powerful platform to generate buzz and secure year-round exposure.

3. ELEVATE YOUR PRESENCE

From strategic partnerships with influencers to prime visibility in the Toy Association’s exclusive Trend Presentation, Toy Fair offers targeted opportunities to amplify your brand. Showcase standout products and maximize exposure through special features like the TOTY Awards and curated activations on the show floor.

4. BUILD YOUR BUSINESS KNOWLEDGE

Toy Fair University’s robust education program provides actionable strategies, expert insights, and valuable trend forecasts to help your business thrive. With sessions available throughout the four-day show, you can tailor your learning experience to suit your goals.

5. ACCELERATE YOUR PARTNERSHIPS

Toy Fair is where the global play community gathers. Strengthen relationships, meet key decision-makers face-to-face, and finalize business deals in an energetic, collaborative environment–while having fun along the way.