Exhibitor Academy

This information gives exhibitors show updates to better understand how to capitalize on a reimagined Toy Fair returning in the fall of 2023 to best fit the buying timeline and support your goals.

Toy Fair 2023: PR Bootcamp

Thursday, June 29
2:00 – 3:00 PM EST

Toy Fair® 2023 will offer exhibitors the opportunity to generate media buzz in the fourth quarter, with several hundred top-tier (broadcast, print, online, radio/podcast, etc.) reporters and content creators expected throughout the four-day show. This webinar will equip companies with the knowledge and tools they need to highlight their holiday ’23 on-shelf toys, gain critical Q4 exposure for their brands, and offer select press a sneak peek at 2024 products, lines, and partnerships.

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Media Planning & Tips for Your Brand at Toy Fair® ’23

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Upcoming Sessions

Future topics and dates are subject to change. Exhibitor key contacts will receive an email communication when sessions are open for registration.

Toy Fair Checklist

July 2023

Review the details needed to make sure your booth space is set and you are ready for the show.

Recorded Sessions

Toy Fair 101: Freshman Class
(recorded April 2023)

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This Exhibitor Academy session will provide first-time Toy Fair exhibitors all the information needed to make your exhibiting experience as seamless and rewarding as possible this September.

This session will review the details of your Exhibitor Kit and everything else you need to know, including:

  • Shipping Your Product
  • Setting Up Your Booth
  • The Exhibit Design Reimagination Awards
  • Standing Out at the Show
  • Booking Your Hotel
  • Registering Your Staff
  • And so much more!

Toy Fair Exhibitor Academy: Reimagination Awards
(recorded February 2023)

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As you prepare your exhibit booth design for a reimagined Toy Fair, be sure to create a visually and experientially reimagined booth experience that will welcome buyers, global press, toy, play and entertainment professionals… and the Toy Fair Reimagination Award judges.

This Academy session will review what you need to know about the Reimagination Awards, including:

  • The Award categories and booth size breakouts
  • Assessment criteria to consider when designing your booth
  • Implementing the Visual Merchandising Initiative to your advantage
  • Eligibility for the Awards
  • Recognition details for the winners at Toy Fair

Toy Fair: PR & Marketing Strategies for a Reimagined Show
(recorded December 2022)

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This one-hour webinar provides Toy Fair New York exhibitors with tips on how to maximize their reach and how to approach their media strategy as they begin to plan for next fall.

(recorded December 2022)

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The business of play has evolved, and the most iconic trade show in the industry is evolving with it. Join to learn how to make your exhibiting experience as seamless and rewarding as possible next September.

Visual Merchandising Initiative
(recorded September 2022)

Reach out to your account executive to request access to view this recording.

Prepare to shape your future at a reimagined Toy Fair in NYC in 2023! To provide engagement requested by the buying community and to leverage media attention, a visual merchandising effort of at least 20% of aisle-facing exhibit square footage required for exhibitors with 400 sq. feet or more. For the show’s new fall timeline, this measure gives you the opportunity to present product that is currently available and to host private preview meetings for 2024 products.

If your company has questions about exhibiting at Toy Fair, contact your Toy Association account executive. Company names beginning with:


Simon Yung

Email Simon


Stacy Liebensohn

Email Stacy


Michael Lynch

Email Michael