Exhibitor Academy

This information provides exhibitors with show updates to help them prepare for Toy Fair, aligning it with the buying timeline to support your goals effectively.

 
 

Toy Fair 2025 Upcoming Sessions

Future topics and dates are subject to change. Exhibitor key contacts will receive an email communication when sessions are open for registration.

Basics and Beyond

June 12, 2024

Welcome to Exhibitor Academy! This session provides an overview of all that is Toy Fair, covering Exhibitor Kit essentials, critical deadlines, show initiatives, and so much more to guide you through planning your exhibit space.

Join us to streamline your exhibiting experience and maximize your success at Toy Fair 2025, complete with a live Q&A to address your questions.

Register

Visual Merchandising Initiative & Reimagination Awards

July 16, 2024

The Visual Merchandising Initiative is designed to enhance engagement with the buying community and increase media visibility, offering exhibitors a vital platform to best showcase their brand's innovations and interact effectively with attendees. For exhibitors that stand out and have exceptionally embraced the Toy Fair experience through visual merchandising, innovative booth design and creative execution, Toy Fair 2025 will host the Exhibit Design Reimagination Awards!

This Academy session will review what you need to know about the Visual Merchandising Initiative and Reimagination Awards, including:

  • Rules and requirements for building your booth space
  • The Award categories and booth size breakouts
  • Assessment criteria to consider when designing your booth
  • Eligibility for the Awards
  • Recognition details for the winners at Toy Fair
  • And more!

Your Map Your Show Profile

August 20, 2024

The exhibitor online profile is your company’s first impression on Toy Fair attendees!

Join us for a walkthrough on optimizing your profile to attract attention, book appointments, and showcase your brands and products effectively. Learn how to update your company information, add compelling press descriptions, and promote show specials on the Toy Fair website and mobile app.

PR Bootcamp

October 21, 2024

Toy Fair® 2025 will offer exhibitors the opportunity to generate media buzz in the first quarter, with nearly 1,000 top-tier (broadcast, print, online, radio/podcast, etc.) reporters and content creators expected throughout the four-day show. This webinar will equip companies with the knowledge and tools they need to highlight their in-year priority items, connect with industry-leading buyers, gain exposure with global media in Q1, accelerate partnerships, and offer select press previews on products, lines, and partnerships.

Freshman Class

December 3, 2024

First-time Toy Fair 2025 exhibitors, this session is for you! Get all the information needed to ensure a smooth and rewarding exhibit experience, covering everything from shipping your product and setting up your booth to standing out at the show and much more.

This session will review the details of your Exhibitor Kit and everything else you need to know, including:

  • Shipping Your Product
  • Setting Up Your Booth
  • The Exhibit Design Reimagination Awards
  • Standing Out at the Show
  • Booking Your Hotel
  • Registering Your Staff
  • And so much more!

Toy Fair Checklist

January 9, 2025

Ensure you're fully prepared for Toy Fair 2025 with this comprehensive checklist session. We'll review essential dates, deadlines, and everything included in your Exhibitor Kit to help you prep your exhibit space and materials, covering topics from shipping your product to creating your company's online profile and more!

This session will review the details of your Exhibitor Kit and everything else you need to know, including:

  • Shipping Your Product
  • Standing Out at the Show
  • Creating Your Company’s Online Profile
  • Booking Your Hotel
  • Registering Your Staff
  • Discount Deadlines
  • And so much more!

Toy Fair 2023 Recorded Sessions

Toy Fair 2023: Exhibitor Checklist
(recorded August 2023)

View Webinar

This Exhibitor Academy session will provide Toy Fair exhibitors all the information needed to make your exhibiting experience as seamless and rewarding as possible this September. Join to review upcoming dates and deadlines as you prep your exhibit space and company materials for Toy Fair 2023!

This session will review the details of your Exhibitor Kit and everything else you need to know, including:

  • Shipping Your Product
  • Standing Out at the Show
  • Creating Your Company’s Online Profile
  • Booking Your Hotel
  • Registering Your Staff
  • And so much more!

Toy Fair 2023: PR Bootcamp
(recorded June 2023)

View Webinar

Toy Fair® 2023 will offer exhibitors the opportunity to generate media buzz in the fourth quarter, with several hundred top-tier (broadcast, print, online, radio/podcast, etc.) reporters and content creators expected throughout the four-day show. This webinar will equip companies with the knowledge and tools they need to highlight their holiday ’23 on-shelf toys, gain critical Q4 exposure for their brands, and offer select press a sneak peek at 2024 products, lines, and partnerships.

Toy Fair 101: Freshman Class
(recorded April 2023)

View Webinar

This Exhibitor Academy session will provide first-time Toy Fair exhibitors all the information needed to make your exhibiting experience as seamless and rewarding as possible this September.

This session will review the details of your Exhibitor Kit and everything else you need to know, including:

  • Shipping Your Product
  • Setting Up Your Booth
  • The Exhibit Design Reimagination Awards
  • Standing Out at the Show
  • Booking Your Hotel
  • Registering Your Staff
  • And so much more!

Toy Fair Exhibitor Academy: Reimagination Awards
(recorded February 2023)

View Webinar

As you prepare your exhibit booth design for a reimagined Toy Fair, be sure to create a visually and experientially reimagined booth experience that will welcome buyers, global press, toy, play and entertainment professionals… and the Toy Fair Reimagination Award judges.

This Academy session will review what you need to know about the Reimagination Awards, including:

  • The Award categories and booth size breakouts
  • Assessment criteria to consider when designing your booth
  • Implementing the Visual Merchandising Initiative to your advantage
  • Eligibility for the Awards
  • Recognition details for the winners at Toy Fair

Toy Fair: PR & Marketing Strategies for a Reimagined Show
(recorded December 2022)

View Webinar

This one-hour webinar provides Toy Fair New York exhibitors with tips on how to maximize their reach and how to approach their media strategy as they begin to plan for next fall.

TOY FAIR: THE BASICS AND BEYOND
(recorded December 2022)

View Webinar

The business of play has evolved, and the most iconic trade show in the industry is evolving with it. Join to learn how to make your exhibiting experience as seamless and rewarding as possible next September.

Visual Merchandising Initiative
(recorded September 2022)

Reach out to your account executive to request access to view this recording.

Prepare to shape your future at a reimagined Toy Fair in NYC in 2023! To provide engagement requested by the buying community and to leverage media attention, a visual merchandising effort of at least 20% of aisle-facing exhibit square footage required for exhibitors with 400 sq. feet or more. For the show’s new fall timeline, this measure gives you the opportunity to present product that is currently available and to host private preview meetings for 2024 products.

Questions about your exhibit space? Contact your Toy Association account executive.

Company names beginning with:

A-M:

Simon Yung
646.520.4875

Email Simon

N-Z:

Michael Lynch
646.520.4862

Email Michael