Exhibitor Academy

Exhibitor Academy delivers a series of seven sessions timed to key milestones in the Toy Fair 2026 planning cycle. Each session offers essential updates, tools, and guidance to support a smooth, successful exhibiting experience.

 
 

Toy Fair® 2026 Upcoming Sessions

Future topics and dates are subject to change. Exhibitor key contacts will receive an email communication when sessions are open for registration.

Recordings will be available after each live session.
Whether you're a first-time exhibitor or a returning company, these sessions are designed to support every step of your planning process.

PR Bootcamp

December 2, 2025 | 2 p.m. (Eastern)

Toy Fair 2026 offers exhibitors a prime opportunity to generate media buzz in the first quarter, with nearly 1,000 top-tier reporters and content creators attending. This session equips you with the knowledge and tools to highlight your priority products, connect with industry-leading buyers and media, gain exposure in Q1, accelerate partnerships, and offer select press previews on products, lines, and collaborations.

Register

Toy Fair Checklist

January 7, 2026 | 2 p.m. (Eastern)

Ensure you're fully prepared with a comprehensive review of your Exhibitor Kit, deadlines, shipping logistics, online profile, and registration essentials. Key topics include:

  • Shipping your product
  • Standing out at the show
  • Creating your company’s online profile
  • Booking your hotel
  • Registering your staff
  • Discount deadlines
  • And so much more!

Register

Toy Fair® 2026 Recorded Sessions

Freshman Class
(recorded October 2025)

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Designed for first-time exhibitors, this session covers everything you need for a smooth and rewarding experience, including:

  • Shipping Your Product
  • Booth setup and design
  • Exhibit Design Reimagination Awards
  • Strategies for standing out at the show
  • Hotel and staff registration – and more.

Get practical tips to help you prepare from start to finish.

Moving In and Out
(recorded October 2025)

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New for 2026, this session covers what to expect during move-in and move-out at the Javits Center. Learn how to navigate the Target Move-In Schedule, when and how to set up your booth, and key logistics to ensure a smooth arrival and breakdown. Whether shipping to the advance warehouse or directly to the show site, understanding these processes is essential for a seamless Toy Fair experience

Your Toy Fair Online Profile
(recorded September 2025)

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Learn to optimize your company profile in the Exhibitor Resource Center — the essential dashboard for all show preparations. This session guides you through updating your Toy Fair Mobile listing, crafting compelling descriptions, promoting show specials, and managing your personalized Toy Fair Checklist.

Your exhibitor online profile is your company’s first impression on all Toy Fair attendees, so it’s important to make it stand out.

Visual Merchandising Initiative & Reimagination Awards
(recorded August 2025)

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The Visual Merchandising Initiative boosts engagement with buyers and media, offering exhibitors a platform to showcase innovations. The Exhibit Design Reimagination Awards celebrate exceptional booth design and creativity at Toy Fair 2026. This session includes:

  • Rules and requirements for building your booth space
  • Award categories and booth size breakouts
  • Assessment criteria for design and creativity
  • Eligibility guidelines for the awards
  • Recognition details for winners at the show
  • And more!

Basics and Beyond
(recorded August 2025)

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Kick off Exhibitor Academy with a comprehensive overview of Toy Fair 2026. This session covers Exhibitor Kit essentials, important deadlines, key show initiatives, and tools to guide your exhibit space planning. Includes a live Q&A to answer your questions.

Questions about your exhibit space? Contact your Toy Association account executive.

Company names beginning with:

A-M:

Simon Yung
646.520.4875

Email Simon

N-Z:

Michael Lynch
646.520.4862

Email Michael