Welcome to Creative Factor

Creative Factor is the platform where your inventive concepts meet industry professionals.

Whether you're an inventor, designer, artist, or play professional with a groundbreaking idea, the Creative Factor program offers an interactive and engaging blend of learning, pitching and networking opportunities.

Next up is your chance to showcase your product to industry professionals in the first quarter of 2024. We are thrilled to announce the return of Creative Factor Inventor Day in 2024, and this time, we're going virtual. Mark your calendars for Monday, March 4, 2024, from 11:30 a.m. to 4:30 p.m. (Eastern).

Ready to be part of the future of play? Apply now

The submission window is officially open and will close on Friday, December 29, 2023. Submit your creative concept with a brief video (not to exceed 90 seconds) to support the written application. All submissions will be reviewed by the Creative Factor advisory board. If selected, you'll have the opportunity to pitch your product to toy and youth entertainment product experts and manufacturers. Notification of selected participants will be no later than Friday, January 19, 2024.

We look forward to continuing to provide a meaningful pipeline of innovation for the industry and for you as an innovator of play!

And do not forget to save the date for Toy Fair returning to New York City from March 1 to March 4 in 2025.

Apply Today

Creative Factor