Welcome to Creative Factor

Creative Factor is the platform where your inventive concepts meet industry professionals.

Whether you're an inventor, designer, artist, or play professional with a groundbreaking idea, the Creative Factor program offers an interactive and engaging blend of learning, pitching, and networking opportunities.

Dedicated to providing opportunities for the inventor and designer community, The Toy Association, alongside the Creative Factor Advisory Board, aims to create a pathway for creative professionals to shape the future of play.

Creative Factor

Inventor Day

At Creative Factor’s Inventor Day, selected innovators step into the spotlight, presenting their products, concepts, or ideas to top toy and youth entertainment professionals and manufacturing partners.

Creative Factor will return to Toy Fair 2025, in New York City, from March 1 to 4, 2025, with Inventor Day taking place on March 4! Inventor submissions will open this September 2024. Stay tuned for upcoming updates.

For inquiries or questions about inventor participation, contact Emily Brown. Manufacturers interested in discovering the next new plaything can reach out to Jackie Retzer for details.


Explore Toy Fair University's tailored panel discussions, demonstrations, and experiences for inventors, designers, and the broader creative community.

Creative Factor

Inventor & Designer Guide

Read the Toy Inventor & Designer Guide. This free pamphlet is packed with information outlining every aspect of the creation process from idea to finished product. Jumpstart your career today.

For additional information and resources, visit ToyAssociation.org.

Dr. Lisa