first-time exhibitors

Toy Fair – Believe the Hype!

The global toy community gathers at Toy Fair to buy and sell product, pitch and exchange ideas, meet with partners, and so much more. This is a can't-miss, trade-only event for play professionals.

First-time Exhibitors

You'll never forget your first toy fair

Launch Pad

Experience Launch Pad – The Dedicated First-Time Toy Fair Exhibitor Hall

Dedicated to first-time exhibitors, this hall serves as a magnet area for buyers and press looking for Toy Fair's newest and most creative products.

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Your Freshman Experience

Navigate your first Toy Fair like a pro

Our Freshman Class Advisor program is for contracted, first-time exhibitors. An advisor assists you in navigating the steps to exhibit successfully. Use tips from Toy Fair veterans.

Make Connections

Make Connections

Meet with global toy professionals to further your business.

See the trends

See the trends

Gather intelligence on Main Street, licensing, exporting, and more.

Get Discovered

Get Discovered

Showcase your ideas and products. Take the next steps to market.

Meet the press

Showcase your products to the more than 1,000 global press attending Toy Fair. We carefully vet attending press to help offer a positive experience for all.

Coaching and curriculum

Toy Fair's Knowledge Network offers information sessions and seminars. Expand your knowledge and your network at this powerful, trade-only event.

First-time exhibitor options

Grow your business and your network at this trade-only event. If your company has questions about exhibiting at Toy Fair for the first time, contact your Toy Association account executive:

Stacy Liebensohn

Email Stacy