Welcome to Creative Factor

Creative Factor is the platform where your inventive concepts meet industry professionals.

Toy Fair is where big ideas come to life, and through the Creative Factor program, selected inventors will have the chance to pitch their groundbreaking concepts to top industry professionals.

Whether you're an inventor, designer, artist, or play professional with a groundbreaking idea, the Creative Factor program is dedicated to offering you an interactive and engaging blend of learning, pitching, and networking opportunities, creating a pathway to shape the future of play.

Creative Factor

Travis Schattle, an inventor who participated in a previous Creative Factor Inventor Day held at Toy Fair last September, recently finalized a licensing agreement with Crayola for his Spiral Tops product.

entertainment on the show floor

“Creative Factor Inventor Day was an unbelievable opportunity for me to showcase my toy, introduce myself to manufacturers, and have in-depth conversations about my product and lay the path forward toward a licensing deal,” Schattle said. “I cannot thank [The Toy Association team] enough for helping turn my long-shot dream of licensing my toy into a reality, and for such an incredible first experience in the toy world at Toy Fair, where I also got to walk the floor, meet industry leaders, see amazing new toys, and network with other designers.”

 
 

Creative Factor Inventor Day

At Creative Factor’s Inventor Day during Toy Fair 2025, selected innovators stepped into the spotlight, presenting their products, concepts, or ideas to top toy and youth entertainment professionals and manufacturing partners. Approved toy manufacturers—including Basic Fun!, Crayola, Fat Brain Toys, Goliath Games, Hasbro, Jazwares, Melissa & Doug, Spin Master, and more—were in attendance to hear these pitches and explore potential new products and playthings.

For inquiries or questions about inventor participation or exhibiting manufacturer involvement, contact Emily Brown.

Inventor Meetup

Toy Fair 2025 featured the Inventor Meetup, where inventors and creatives gathered to network, share ideas, and discuss the latest trends in the toy and play community. This event provided a space for new and experienced inventors alike to make connections, talk shop, and learn about what’s new in the market.

Stay tuned for updates on Inventor and Creative Factor opportunities for Toy Fair 2026.

Education

Explore Toy Fair University's tailored panel discussions, demonstrations, and experiences for inventors, designers, and the broader creative community.

Creative Factor

Inventor & Designer Guide

Read the Toy Inventor & Designer Guide. This free pamphlet is packed with information outlining every aspect of the creation process from idea to finished product. Jumpstart your career today.

For additional information and resources, visit ToyAssociation.org.

Dr. Lisa