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11/4/2025

The Toy Association™ Advocates for Strong USMCA Implementation to Support North American Toy Trade

On November 3, The Toy Association™ submitted comments to the Office of the U.S. Trade Representative (USTR) in response to the agency’s request for input on the upcoming joint review of the United States-Mexico-Canada Agreement (USMCA).

11/4/2025

Sponsor the TOTY® Awards this February to Showcase Your Brand & Philanthropy

Hosted by and benefiting The Toy Foundation™ (TTF), the TOTY Awards invites companies to showcase their brands and commitment to giving back by serving as an event sponsor.

11/3/2025

Toy Safety Awareness Month Kicks off this November

As part of the 5th annual Toy Safety Awareness Month, The Toy Association is offering parents, grandparents, and other gift-givers trusted toy and play safety advice throughout November on social media and at PlaySafe.org.

11/3/2025

Circana: U.S. Toy Industry Sales Grew 7 Percent YTD 2025

From January through September 2025, U.S. toy industry dollar sales increased 7 percent, units sold were up 3 percent, and average selling price (ASP) grew by 4 percent, compared to the same 9-month period in 2024, according to Circana.

11/3/2025

Remembering Norman J. Lewis, Co-Founder of LJN Toys

The Toy Association™ and its members mourn the passing of Norman J. Lewis, co-founder of LJN Toys.

10/30/2025

Tariffs on Chinese Goods Cut by 10% Following Trump–Xi Meeting

Following a historic summit between President Trump and Chinese President Xi Jinping in South Korea on October 30, the U.S. announced an immediate reduction in fentanyl-related tariffs on Chinese imports in exchange for China’s cooperation in restricting fentanyl precursor chemicals.

10/29/2025

Private Meeting Spaces Available at Toy Fair® 2026

Are you a manufacturer, retailer, or entertainment company planning to attend Toy Fair® in February? If so, you have the chance to build and strengthen business relationships, exchange ideas, and seal deals in a more private environment by renting a private meeting suite at the show, taking place February 14 to 17 at the Javits Center in New York City.

10/29/2025

Unlock the Latest Kids’ Media & Advertising Trends

The latest “Precise Advertiser Report Kids (PARK)” research is now available to members, which features the key media platforms and content that U.S. kids are engaging with, including insights on video consumption, co-viewing habits, top shows and channels, parent purchasing behavior, and more.

10/28/2025

Toy Association Leaders Deliver Toy Safety Presentation at Melissa & Doug’s Quality Learning Series

Toy Association staff visited Melissa & Doug’s headquarters in Wilton, Connecticut on October 21 to deliver a toy safety presentation as part of the company’s Quality Learning Series.

10/28/2025

People of Play™ Announces Speakers for 2025 Global Inventor Pitch & Innovation Conference

People of Play™, a division of The Toy Association™, has revealed the speaker lineup and agenda for the 2025 Global Inventor Pitch & Innovation Conference. Taking place November 5 to 9 at the Embassy Suites in Rosemont, Illinois, the event unites inventors, students, designers, and industry leaders for four days of educational sessions, networking, and pitch opportunities.

10/27/2025

The Toy Association™ Monitors Global Trade & Tariff Developments

The Toy Association™ is closely monitoring major global trade and tariff developments, including those in China, Southeast Asia, and Canada, that may affect toy industry operations and costs.