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11/25/2025

The Toy Foundation Partners with Crazy Aaron’s and Chuck E. Cheese in Holiday Cause Campaign

The Toy Foundation™ (TTF) will receive 100% of the proceeds from the sale of exclusive, limited edition Crazy Aaron’s Thinking Putty mini tins available at select Chuck E. Cheese locations this holiday season.

11/20/2025

Latest Trend Hunter Report Shows Strategies to Leverage Pop Culture in Social Media Marketing

Toy Association members can now access a complimentary new Trend Hunter report that highlights consumer engagement strategies rooted in pop-culture moments, especially those resonating with Gen Z.

11/20/2025

Toy Association Represents Industry Interests in New Mexico PFAS Rulemaking Process

The Toy Association is directly engaging in New Mexico’s rulemaking process for SB 212 (aka the PFAS Protection Act) to make sure the toy industry’s interests are represented as the state moves to regulate products with intentionally added per- and p

11/19/2025

Join the Toy Safety Awareness Month Conversation

With Toy Safety Awareness Month in full swing, The Toy Association™ is encouraging companies across the toy and play community to amplify safety messages to families during the year’s busiest shopping season.

11/18/2025

The Toy Foundation™ Launches 2025 Holiday Gift Catalog to Benefit Children in Need

This holiday giving season, The Toy Foundation™ (TTF) is inspiring new and existing donors to give back to children in need by launching its first-ever Holiday Gift Catalog.

11/18/2025

Stand out from the Crowd at Toy Fair® with Expert Media Planning Tips

The Toy Association will host an "Exhibitor Academy: PR Bootcamp" webinar on December 2 at 2 p.m. (Eastern) that will help exhibitors get their products noticed by global media at Toy Fair, taking place February 14 to 17 at the Javits Center in New York City.

11/18/2025

Next-Gen Creativity Shines in 20th Annual Young Inventor Challenge®

The Young Inventor Challenge® — presented by People of Play™, a division of The Toy Association™ — celebrated its 20th annual awards ceremony on November 8 at the Chicago Toy & Game Fair in Rosemont, IL, showcasing aspiring young inventors ages 6 to 18 from five countries.

11/17/2025

Reserve Your Tickets for the 2026 Toy of the Year® (TOTY®) Awards

Tickets are now on sale for The Toy Foundation’s 2026 Toy of the Year® (TOTY®) Awards , which will unveil the industry’s top toys, games, and properties, and honor the newest inductees into the Toy Industry Hall of Fame.

11/17/2025

Market Week Dates Announced for 2026 LA Spring Preview

In collaboration with Los Angeles-based manufacturers, companies with showroom space in El Segundo, and the International Toy Board, The Toy Association™ is confirming April 20 to 24, 2026 as market week dates for LA Spring Preview activity.

11/13/2025

The Toy Association™ Inducts Industry Icons into 2026 Toy Industry Hall of Fame

The Toy Association™ today announced the three visionaries who will join the esteemed Toy Industry Hall of Fame: Melissa and Doug Bernstein, founders of Melissa & Doug; Isaac Larian, founder & CEO of MGA Entertainment; and the posthumous honoree, Stanley Weston, inventor of the G.I. Joe action figure and founder of Leisure Concepts.

11/12/2025

Strategic Insights for 2026: Market Forces Shaping Toy Demand (Free Webinar)

Last call to register! Toy industry professionals are reminded to sign up for “Navigating Toy Trends and Tomorrow’s Audiences,” an upcoming Toy Association webinar taking place Wednesday, November 19 at 2 p.m. (Eastern).