Learn more insights during an upcoming Toy Association webinar that will share the influence Generation Alpha has on the U.S. toy market, where their attention and their parents’ spending is moving, and how to drive targeted advertising solutions powered by data.
During an upcoming Toy Association webinar, participants will learn key findings from new research conducted by BrandTrends on U.S. kids’ behavior, including their daily routines, media consumption habits, and more.
Following two years of stagnation and decline, the U.S. toy industry returned to growth in 2025.
After three consecutive years of decline, the global toy industry staged a strong comeback in 2025, delivering renewed growth driven by pop culture relevance, licensed products, and increased engagement from teens and adults.
Toy Association members can now access a complimentary new Trend Hunter report that examines how brands across industries are moving toward initiatives that foster social good, inclusivity, and sustainability. These trends outlined in the report illustrate how brands can unlock new growth opportunities by meeting rising consumer expectations for positive societal and environmental contributions.
An on-demand, 30-minute Toy Association webinar will provide toy industry professionals with information about what puts companies at risk for post-recall lawsuits; how to avoid them; and, if sued, litigation strategies to drive down settlement demands.
Last call to register! Toy industry professionals are reminded to sign up for “Trends in Retail & Holiday 2025 Update,” an upcoming Toy Association webinar taking place Thursday, December 11 at 2 p.m. (Eastern). Registration is now open.
An upcoming Toy Association webinar will break down the key economic signals driving shopper behavior and outline the factors most likely to influence performance this season and beyond.
Toy Association members can now access a complimentary new Trend Hunter report that highlights consumer engagement strategies rooted in pop-culture moments, especially those resonating with Gen Z.
Last call to register! Toy industry professionals are reminded to sign up for “Navigating Toy Trends and Tomorrow’s Audiences,” an upcoming Toy Association webinar taking place Wednesday, November 19 at 2 p.m. (Eastern).
Toy industry professionals are encouraged to sign up for “How Fandoms Develop, Evolve, and Persist, and the Role of Creators in this Lifecycle,” an upcoming Toy Association webinar taking place Thursday, November 13 at 2 p.m. (Eastern).