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2/20/2026

Upcoming Webinar: Media Consumption Habits of Gen Alpha & Key Takeaways for Toy Brands

Learn more insights during an upcoming Toy Association webinar that will share the influence Generation Alpha has on the U.S. toy market, where their attention and their parents’ spending is moving, and how to drive targeted advertising solutions powered by data.

2/20/2026

Toy Association Advocates for Risk-Based Approach to PFAS Rulemaking in New Mexico

On February 20, The Toy Association™ submitted comments to the New Mexico Environment Improvement Board in response to the organization’s request for information regarding the proposed adoption of 20.13.2 NMAC (aka the PFAS Protection Act), which would implement New Mexico’s regulations on products with intentionally added per- and polyfluoroalkyl substances (PFAS).

2/18/2026

New Market Research on the 2026 American Kid Consumer (March 19 Webinar)

During an upcoming Toy Association webinar, participants will learn key findings from new research conducted by BrandTrends on U.S. kids’ behavior, including their daily routines, media consumption habits, and more.

2/10/2026

Two Revised EN71 Standards Published as Europe Transitions to Toy Safety Regulation

The European Committee for Standardization (CEN) has published two updated toy safety standards under the EN71 series of regulations as the European Union begins the transition from the Toy Safety Directive (TSD)

2/5/2026

Minnesota Launches PFAS Reporting System

The Minnesota Pollution Control Agency (MPCA) is advancing implementation of the state’s PFAS pollution prevention laws to meet its goal of phasing out nonessential PFAS in consumer products by 2032.

2/4/2026

Toy Association Advocates for Industry Priorities on New York EPR Legislation

On February 2, Toy Association staff met with state legislators in Albany to advocate for toy industry priorities related to packaging and sustainability issues currently under consideration in the New York State Assembly and Senate.

2/2/2026

Toy Association Advocates for Science-Based Approach to California Microplastics Review

On January 30, The Toy Association™ submitted comments to the California Department of Toxic Substances Control (DTSC) in response to the agency’s request for information regarding consumer products that contain or generate microplastics, including children’s toys.

1/28/2026

Save the Date: 2026 DC Fly-In & Annual Day of Play on Capitol Hill

The Toy Association™ will host its 2026 DC Fly-In and Annual Day of Play on Capitol Hill from June 9 to 11, 2026, bringing the toy industry’s voice and the power of play back to Washington, DC.

1/26/2026

CPSC Acting Chair to Deliver Keynote Remarks at Toy Association’s Toy Safety Seminar During Toy Fair

The Toy Association™ has announced that Peter Feldman, acting chair of the U.S. Consumer Product Safety Commission (CPSC), will be the keynote speaker at the “Toy Safety & Legislative Update” during Toy Fair®.

1/16/2026

Toy Association to Host Safety & Legislative Update at Toy Fair®

The Toy Association’s annual Toy Safety & Legislative Update will take place Monday, February 16 at Toy Fair® in New York City. Registered Toy Fair attendees receive complimentary access to this must-attend seminar, taking place from 8:30 to 11 a.m. in the General Session Theatre (Hall 1D).

1/5/2026

Webinar this Thursday: CPSC eFiling Requirements & Product Registry Updates

The Toy Association is alerting members of an upcoming webinar hosted by the U.S. Consumer Product Safety Commission’s (CPSC) eFiling team, taking place on Thursday, January 8 from 2 to 3 p.m. (Eastern).