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3/10/2026

Registration is Open for POP Week 2026

Industry professionals are now invited to register for POP Week 2026, a four-day series of events dedicated to the inventors, fans, and leaders shaping the toy and game industry. Presented by People of Play™ (POP), a division of The Toy Association™, the events will run from November 5 to 8 in Rosemont, IL, featuring professional opportunities designed to bring the global play community together in the spirit of innovation and play.

3/6/2026

The Toy Association™ Launches Toy Fair® University ‘Spring Semester’

The Toy Association™ is making Toy Fair® 2026 educational programming available, starting March 9 on ToyFairNY.com, LinkedIn, and via email. Content will be on demand and will roll out weekly through May. The virtual learning experience offers a convenient and flexible way to explore essential topics shaping the toy industry.

3/5/2026

2026 Toy Trends: Recording Now Available

The Toy Association’s Toy Trends Briefing, which unveiled new trend insights and research to an audience of hundreds of media, buyers, and toy professionals during Toy Fair® 2026 in New York City, is now available to view online.

3/3/2026

The Toy Foundation™ Raises Over $1 Million to Deliver the Power of Play to Children in Need

The Toy Foundation’s Toy of the Year® (TOTY®) Awards, which took place on February 13, 2026, is the toy industry’s annual unifying moment to celebrate creativity, innovation, and come together in support of children in need.

2/27/2026

Limited Showrooms Available at the Toy Building for 2026 Market Weeks

Companies looking to establish or expand their presence in the Los Angeles Toy District can now secure space at The Toy Association’s Toy Building in El Segundo (101 Continental Boulevard) through a variety of leasing options, including long-term permanent showrooms as well as temporary spaces for Spring Preview (April 20 to 24) and Fall Preview (September 14 to 25) market weeks.

2/24/2026

120th Toy Fair Defined by Toy Innovations, Business Momentum, & Global Connections

The Toy Association’s 120th Toy Fair® brought the global play community to New York City’s Javits Convention Center from February 14 to 17 to increase holiday orders, build business connections, and explore the latest trends and innovations in toys and play.

2/16/2026

Toy Fair® Safety & Legislative Seminar Tackles Industry-Impacting Issues

Toy Association staff and other experts led a “Toy Safety & Legislative Update” at Toy Fair® in New York City today that addressed the industry’s top state, federal, and international legislative and regulatory priorities, including key product safety-related activity.

2/16/2026

Close Out Toy Fair® by Donating Toys to The Toy Foundation’s Toy Chest

All Toy Fair® exhibitors are encouraged to donate toys, books, games, and other playthings to The Toy Foundation’s (TTF) Toy Chest at the close of the show.

2/16/2026

Toy Fair® Celebrates Standout Booth Designs with 2026 Reimagination Awards

Toy Fair® is all about creativity and sparking imagination — not just through the hundreds of thousands of playthings on display, but also through the innovative booth designs that bring brands to life across nearly 750 exhibit spaces at the Javits Center in New York City. This year, 18 exhibitors have been honored with a Reimagination Award, recognizing booths that inspire, engage, and transform the show floor into an immersive experience.

2/14/2026

Toy Fair® Brings the Love — and Top Toy Trends — for 2026

Reflecting shifting lifestyles and cultural influences, the trends show how toys continue to bring people together — proving that the love of play never goes out of style.

2/14/2026

Milestone 120th Toy Fair® in New York Puts Play in the Spotlight

Tens of thousands of global play professionals will fill the halls of the Javits Center in the coming days to preview the latest toys, games, and youth entertainment products – many launching later this year in time for the holiday season.