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2/16/2026

Toy Fair® Celebrates Standout Booth Designs with 2026 Reimagination Awards

Toy Fair® is all about creativity and sparking imagination — not just through the hundreds of thousands of playthings on display, but also through the innovative booth designs that bring brands to life across nearly 750 exhibit spaces at the Javits Center in New York City. This year, 18 exhibitors have been honored with a Reimagination Award, recognizing booths that inspire, engage, and transform the show floor into an immersive experience.

2/14/2026

Toy Fair® Brings the Love — and Top Toy Trends — for 2026

Reflecting shifting lifestyles and cultural influences, the trends show how toys continue to bring people together — proving that the love of play never goes out of style.

2/14/2026

Milestone 120th Toy Fair® in New York Puts Play in the Spotlight

Tens of thousands of global play professionals will fill the halls of the Javits Center in the coming days to preview the latest toys, games, and youth entertainment products – many launching later this year in time for the holiday season.

2/14/2026

The Toy Association™ Announces 2026 Board of Directors & New Executive Committee

The Toy Association™ today announced three new members and six term renewals to its Board of Directors, with Geoffrey Greenberg, co-CEO of Just Play, stepping into the role of chairperson.

2/13/2026

2026 Toy of the Year® Winners Shine at Toy Industry’s Biggest Night

The toy industry rolled out the purple carpet tonight at the 2026 Toy of the Year® (TOTY®) Awards, also known as the “Oscars” of the toy industry, which honored the most creative and innovative toys and games of the year. The TOTY Awards program and gala raised over $1 million in support of The Toy Foundation™ (TTF), the philanthropic arm of The Toy Association™, which unites the philanthropy of the toy industry to deliver play to millions of children in need.

2/12/2026

Toy Fair® Turns NYC into the Ultimate Playground

Toy Fair® will open its doors to a world of play at the Javits Center in New York City, where hundreds of creative toy companies — from innovative startups to billion-dollar global brands — will showcase the latest toys, games, and youth entertainment products that kids and kids-at-heart will be clamoring for this year.

2/10/2026

People of Play™ Toy Fair® Party Marks 26 Years of Industry Connection in Support of the YIC

People of Play™ (POP), a division of The Toy Association™, will host its 26th annual Toy Fair® POP Pub Party on Monday, February 16, at Connolly’s Pub (121 W 45th St.) beginning at 6 p.m., bringing together the toy and game industry for an evening of networking, celebration, and philanthropy.

1/20/2026

People of Play™ Announces POP Week 2026 Dates, Returning to Chicago November 5-8

People of Play™ (POP), a division of The Toy Association™, has announced that POP Week will return to Chicago from November 5–8, 2026, bringing together the global play community for four days of innovation, inspiration, and celebration.

12/1/2025

New Study Highlights Importance of Shopping from Trusted Toy Brands & Retailers this Cyber Monday

As families dive into Cyber Monday deals and the holiday shopping rush, The Toy Association™ is reminding gift-givers that reputable toy companies and trusted retailers selling toys in the U.S., whether online or in stores, comply with more than 100 strict federal safety laws and tests – giving families confidence as they shop.

11/18/2025

Next-Gen Creativity Shines in 20th Annual Young Inventor Challenge®

The Young Inventor Challenge® — presented by People of Play™, a division of The Toy Association™ — celebrated its 20th annual awards ceremony on November 8 at the Chicago Toy & Game Fair in Rosemont, IL, showcasing aspiring young inventors ages 6 to 18 from five countries.

11/13/2025

The Toy Association™ Inducts Industry Icons into 2026 Toy Industry Hall of Fame

The Toy Association™ today announced the three visionaries who will join the esteemed Toy Industry Hall of Fame: Melissa and Doug Bernstein, founders of Melissa & Doug; Isaac Larian, founder & CEO of MGA Entertainment; and the posthumous honoree, Stanley Weston, inventor of the G.I. Joe action figure and founder of Leisure Concepts.