Skip to main content

Strategic Support Where it Matters Most

The Toy Association™ created its Centers of Excellence (CoE) to offer the most focused and effective support for the toy industry across advocacy, safety, and communications. Each center brings together experienced leaders and subject matter experts to provide practical, proactive, and effective solutions and guidance for our members.

Our CoEs help toy companies navigate today’s complex policy, regulatory, and media landscapes so that the people, priorities, and progress of our industry are always at the forefront.

Government Affairs Center of Excellence

OpenClose

This CoE aligns our state, federal, and international advocacy work into a unified strategy, providing consistency, speed, and visibility in how we represent the industry. It focuses on advancing policy priorities, strengthening engagement with lawmakers, and amplifying the industry's presence in Washington, D.C. and beyond.

Reach out to Maria Sierra, vice president of government affairs at The Toy Association, for more information.

Safety Standards, Technical, & Regulatory Center of Excellence

OpenClose

This CoE delivers comprehensive expertise across product safety, standards development, quality assurance, and regulatory compliance. It supports members directly while also informing broader policy positions with trusted expertise.

Reach out to Joan Lawrence, senior vice president of standards & regulatory affairs at The Toy Association, for more information

Communications Center of Excellence

OpenClose

This CoE unites our editorial, marketing, and strategic communications teams to keep members informed, engaged, and empowered. From toy safety messaging to real-time policy updates and more, this team ensures the toy industry’s priorities are clearly communicated to all stakeholders — including the media, regulators, and consumers.

Reach out to Adrienne Appell, executive vice president of marketing & strategic communications at The Toy Association, for more information.