Toy industry professionals are reminded to sign up for “Key 2025 Media Consumption Habits of U.S. Gen Alpha Kids,” an upcoming Toy Association webinar taking place Thursday, October 16 at 2 p.m. (Eastern). Click here to register for the webinar.
During the session, presenters will highlight key findings from Precise TV’s latest proprietary research on U.S. kids’ media behavior and consumption habits, including time spent on YouTube Shorts, TikTok, connected TV, and gaming. The data will look at these platforms’ influence on Gen Alpha (kids ages 2 to 12) to ultimately help toy companies increase sales in the U.S. toy market with targeted advertising. Additional themes and topics include:
- Kids’ YouTube viewing habits – the devices they use most when engaging with content
- Co-viewing and ad impact – parents and kids both remember ads on YouTube
- Favorite toy brands – which brands kids love most and how awareness translates into ownership
- Holiday toy shopping influence – how kids shape purchase decisions during the biggest sales season
The webinar will be presented by Denis Crushell, chief commercial officer at Precise TV. Anne McConnell, The Toy Association’s senior director of market research & educational initiatives, will moderate.
The session is open to Toy Association members at no cost; non-members may join for a $99 registration fee. It is specifically recommended for senior leaders responsible for digital marketing and paid media.
Questions about this webinar and other educational opportunities The Toy Association™ offers may be directed to Anne McConnell, senior director of market research & educational initiatives.