10/14/2025

Toy Association Leadership Heads to Capitol Hill to Address Tariffs, EPR, & More

This week, The Toy Association’s Kathrin Belliveau, chief policy officer, and Maria Sierra, vice president of government affairs, will meet with influential congressional staff from the U.S. House of Representatives and the Senate to discuss major policy areas impacting the toy industry, including tariffs and extended producer responsibility (EPR) laws.

10/13/2025

Additional 100% Tariffs on Chinese Imports Now on Hold Until Nov. 1

Treasury Secretary Scott Bessent confirmed Monday that President Donald Trump still plans to meet Chinese President Xi Jinping in South Korea later this month, signaling an effort to cool tensions after the President announced additional tariffs on China. According to Bessent, the proposed 100% tariffs on Chinese imports are now on hold until November 1, as high-level discussions resume.

10/13/2025

USTR Announces Modifications & Proposes Additional Changes to Section 301 Shipbuilding Action

The Office of the United States Trade Representative (USTR) announced modifications to certain aspects of Section 301, originally introduced on April 17, 2025, as part of the administration’s efforts to strengthen U.S. shipbuilding.

10/10/2025

How Economic and Cultural Shifts Are Redefining Play (Oct. 30 Webinar)

An upcoming Toy Association webinar will provide toy industry professionals with actionable insights into the ways shifting economic conditions, evolving play patterns, and cultural forces are shaping the toy market.

10/9/2025

What Every Toy Marketer Needs to Know About Gen Alpha’s Media Habits (Webinar)

Toy industry professionals are reminded to sign up for “Key 2025 Media Consumption Habits of U.S. Gen Alpha Kids,” an upcoming Toy Association webinar taking place Thursday, October 16 at 2 p.m. (Eastern).

10/7/2025

People of Play™ Announces Lifetime Achievement & Game Changer Honorees for 2025 TAGIE Awards

People of Play™, a division of The Toy Association™, will honor Mike Moody and Phil Orbanes with Lifetime Achievement Awards and Judy Ellis as the Industry Game Changer at the 18th annual Toy & Game Innovation Excellence (TAGIE) Awards on Saturday, November 8.

10/7/2025

CPSC Operations Continue at Limited Capacity During Government Shutdown

As the federal government shutdown continues, The Toy Association is monitoring how the disruption may impact functions related to consumer products — particularly in areas related to product safety, import oversight, and regulatory activity.

10/6/2025

Smarter Media Planning Strategies for Toy Companies: Oct. 9 Webinar

Toy industry professionals are reminded to sign up for “Cracking the Code: Smarter Media Planning for Success,” an upcoming Toy Association webinar taking place Thursday, October 9 at 2 p.m. (Eastern).

10/6/2025

The Toy Foundation™ Provides Comfort Through Play in the Wake of Natural Disasters

The Toy Foundation works year-round to distribute toys to the families and children most impacted by natural disasters. To support these ongoing disaster relief efforts, companies can submit a product donation form to coordinate a free pickup.

10/3/2025

Inventors Wanted: Apply for Creative Factor Inventor Day by Oct. 31

Calling all toy inventors, designers, and creative types! The Toy Association™ is accepting applications through Friday, October 31 for its pitch event during the Creative Factor Inventor Day program at Toy Fair® 2026.

10/2/2025

Canadian Toy Association Kicks off 15th Annual “Toys for the North” Fundraiser

The Canadian Toy Association (CTA) has launched its 15th annual Toys for the North fundraising campaign, calling on Canada’s toy manufacturing and distribution community to donate toys for children living in some of the country’s most northern and remote regions. Donations will be accepted through November 25.