12/16/2025

The Toy Foundation Reached 2.4 Million Children in Need in 2025; Help Extend the Impact in 2026

In 2025, The Toy Foundation™ (TTF) made great strides to advance its mission to unite the toy industry in delivering the benefits of play to children in need.

12/12/2025

Navigating Post-Recall False Advertising Class Action Lawsuits (On-Demand Webinar)

An on-demand, 30-minute Toy Association webinar will provide toy industry professionals with information about what puts companies at risk for post-recall lawsuits; how to avoid them; and, if sued, litigation strategies to drive down settlement demands.

12/11/2025

Nominations Now Open for The Toy Association Board of Directors (2026-2028)

Toy Association members are invited to submit candidates for The Toy Association’s Board of Directors no later than Monday, December 29, 2025. The two-year terms will run from 2026 to 2028.

12/10/2025

Holiday Toy Trends Come to Life Through the Toy of the Year® Award 2026 Finalists

From toys that support kids’ social-emotional health to collectibles that fuel the thrill of the chase, this holiday season’s hottest trends in toys and play are taking shape across the 2026 Toy of the Year® (TOTY®) finalists.

12/9/2025

The Toy Association Helps First Lady Spread Holiday Cheer

The Toy Association™ and its charitable arm, The Toy Foundation™, helped spread holiday cheer in the nation’s capital with a donation of toys to the annual Marine Toys for Tots Holiday Drive held December 8 at Marine Corps Base Quantico in Virginia.

12/9/2025

Toy Companies Support The Toy Foundation's Mission at the 2026 TOTY® Awards

Toy companies are pledging their support of The Toy Foundation’s mission to create a world where every child has access to play by serving as sponsors for the 2026 Toy of the Year® (TOTY®) Awards, taking place Friday, February 13 at Pier Sixty in New York City.

12/8/2025

Dec. 11 Webinar: Circana’s Retail Outlook for the Holiday Season

Last call to register! Toy industry professionals are reminded to sign up for “Trends in Retail & Holiday 2025 Update,” an upcoming Toy Association webinar taking place Thursday, December 11 at 2 p.m. (Eastern). Registration is now open.

12/5/2025

Connect with Toy Design Students through FIT's 2026 Summer Internship Program

Toy and game manufacturers looking to connect with up-and-coming toy designers are invited to participate in the Fashion Institute of Technology (FIT) Toy Design Department’s Summer 2026 Internship Program.

12/5/2025

Spotlighting Your Brand at Toy Fair®: Creative Ways Exhibitors Can Stand out on the Show Floor

As the industry prepares for Toy Fair, taking place February 14 to 17 at the Javits Center in New York City, exhibitors can take advantage of a host of promotional opportunities to stand out in front of buyers, media, and the global toy and

12/5/2025

Key State Deadlines for Reporting, Registration, & Public Engagement

The Toy Association is reminding companies of several imminent reporting deadlines and an upcoming workshop at the state level to help members stay informed and compliant in the months ahead.

12/2/2025

President’s Letter: Sharing the Gift of Play This Giving Tuesday

On Giving Tuesday, Toy Association President & CEO Greg Ahearn invites the industry to support The Toy Foundation’s Holiday Gift Catalog. Contributions directly fund toys, comfort kits, and play projects, helping deliver joy and hope to children who need it most.