November 25, 2025 | The Toy Foundation™ (TTF) will receive 100% of the proceeds from the sale of exclusive, limited edition Crazy Aaron’s Thinking Putty mini tins available at select Chuck E. Cheese locations this holiday season.

The holiday campaign will launch at Chuck E. Cheese locations in New York, New Jersey, and Southern California just as families look for entertaining activities to spend quality time together and give back to those in need. The co-branded mini Thinking Putty tins will be available for purchase at the register and prize counter.

“At Crazy Aaron’s we are passionate about inspiring curiosity and creating joy for all children, especially those in need. We are proud to partner with The Toy Foundation this holiday season to bring toys and the power of play to children in under-resourced communities, schools, and hospitals,” said Aaron Muderick, founder and executive chairman of Crazy Aaron’s.

“Crazy Aaron’s has been a long-time supporter of The Toy Foundation, and we’re honored to partner for this holiday campaign to grow our collective impact serving children worldwide,” added Pam Mastrota, executive director of TTF. “We encourage industry friends and colleagues in New York, New Jersey, and Southern California to visit their local Chuck E. Cheese and help us help children in need, one tin at a time.”

TTF is the industry-wide partner bringing the benefits of play to children when they need it most. Corporate partnerships are critical to sustain TTF’s Toy Chest and Play Fund programs and scale them to support more children each year. These partnerships also offer companies the opportunity to advance their corporate social responsibility goals and engage new and existing customers through customized cause marketing campaigns.

To learn more about partnership opportunities with TTF, contact Director of Development Kevin Colman.