Toy Association members now have access to an exclusive executive summary of Circana’s fall update on the state of the U.S. toy industry. The data was originally presented by Juli Lennett, vice president and industry advisor of toys at Circana, at a session that took place September 17 at The Toy Building during The Toy Association’s LA Fall Preview® Market Weeks.
“U.S. Toy Industry January – July 2025 Review” executive summary offers critical insights into the evolving U.S. toy market and covers key metrics from January through July 2025, including:
- Sales performance across retail, units sold, and average selling prices (ASP)
- Supercategory performance
- Top 10 growth and declining categories
- Leading properties
- Manufacturer performance
Members can now access the executive summary to develop strategies for success. To request access, email Anne McConnell, senior director of market research & educational initiatives at The Toy Association.