Toy Association’s Creative Factor Partners with Mojo Nation for Play Creators Festival
July 10, 2019 | The Toy Association’s Creative Factor initiative has signed on as the headline partner for this year’s Play Creators Festival, a two-day celebration of the toy and game design community taking place September 2 to 3 in London, UK.
The partnership allows The Toy Association and its Creative Factor program to have a presence across the entire Play Creators Festival, including involvement at the Toy and Game Design Conference, the Play Creators Awards, and Mojo Pitch events. Creative Factor houses The Toy Association’s array of educational programming, events, and resources for toy inventors, designers, and entrepreneurs, with educational sessions held at Toy Fair New York.
“The Toy Association is thrilled to extend our longstanding support of the inventor and designer community through Creative Factor programming and deepen our commitment to Mojo Nation through this multi-dimensional event, offering invaluable learning and networking for inventors, designers, and brand owners,” said Steve Pasierb, president and CEO of The Toy Association.
During the festival, The Toy Association will present the Toy Designer of the Year (Licensed Product) and Play Innovator of the Year awards at this year’s Play Creators Awards, while the Creative Factor Lounge will be open to designers in-between their pitch meetings at the Mojo Pitch.
Billy Langsworthy, co-founder of Mojo Nation, added: “We’re delighted to get The Toy Association and its Creative Factor arm involved in this year’s Play Creators Festival. The Association has proved itself to be a true advocate for the inventor community through its Creative Factor programming at Toy Fair each year, and we’re over the moon to help it have a presence in the UK at the festival this September.”
For more information about the Play Creators Festival, contact Mojo Nation’s Billy Langsworthy.