Big Things Happen in New York

Join more than 1,000 exhibitors showcasing 150,000 toy and entertainment products at this trade-only event. Strengthen your business. Meet with partners. Discover what's new.

Who Attends Toy Fair?

Toy Fair is trade-only event attended by retailers, distributors, importers, wholesalers, sales representatives, and trade guests who are all seeking to find the latest and greatest in the toy, game, and youth entertainment world. Toy Fair is not open to the public. No one under age 18 is admitted, including infants.

Toy Fair

Who Exhibits at Toy Fair?

To view the 2020 floor plan or a searchable list of exhibitors, click here. To view a list of exhibitors by product zone, click here, then select “feature zone” from the left-hand side drop down menu to search by zone.

Shop by Product Zone:

  • Action Figures
  • Arts & Crafts
  • Books & Music
  • Educational Products
  • Games & Puzzles
  • Infant & Preschool
  • Launch Pad, exclusively for first-time exhibitors
  • Model, Hobby & R/C
  • Outdoor Play
  • PopStop, cutting-edge creativity influenced by artists, pop culture, nostalgia, and more