Toy Fair is a trade-only event

Attended by retailers, distributors, importers, wholesalers, sales representatives, and trade guests. This event is not open to the public.

No one under age 18 is admitted. Infants are not allowed entry to Toy Fair.

All attendees are qualified based on their primary business. Any misrepresentation will bar you and/or your organization from this and future Toy Association events. Approval to attend Toy Fair in prior years does not guarantee entry.

Credentials (in English) must be submitted for each registrant. Toy Fair reserves the right to request additional credentials if deemed necessary. All approved registrants may be required to submit proof of identity.

Fees may apply to certain registration categories. Please visit Fees tab below for complete details.

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Retailer Credentials

Brick & Mortar Retailers must submit the following company credentials:

  • Two (2) recent wholesale invoices (billed to registered company within last 12 months) from industry manufacturers for goods purchased at wholesale/in quantity for a minimum of $1,000

Brick & Mortar Retailer Start-ups (unable to provide invoices) must submit both of the following credentials:

  • Active store/commercial lease with verifiable address and type of business
  • Letter of intent to conduct business on letterhead from a lawyer or bank

E-Commerce Retailers (not selling on Amazon or eBay) must submit the following company credentials:

  • Two (2) recent wholesale invoices (billed to registered company within last 12 months) from industry manufacturers for goods purchased at wholesale/in quantity for a minimum of $1,000

Third-Party Resellers (selling on Amazon, eBay, etc. with no brick & mortar store) must submit both of the following credentials:

  • Minimum of six (6) recent wholesale invoices (all within last 12 months) from current Toy Fair Dallas exhibiting manufacturers for goods purchased at wholesale/in quantity for a minimum of $5,000 must be submitted
  • Copy of previous years 1099-K for your registered company

The complete third-party reseller URL must be entered during the registration process and must be following manufacturers MAP (minimum advertised pricing).

Retailer Employee Identification

Retailers must submit one (1) form of employee ID:

  • Copy of canceled company payroll check or pay-check stub
  • Copy of previous years W-2 form
  • Copy of company insurance card with employee’s name

Business cards are not an acceptable employee identification credential. Any sensitive information can be blackened out.

RETAILER TYPES OF BUSINESSES

  • Amusement/Theme
  • Apparel/Accessories
  • Arts and Crafts
  • Auto
  • Beauty Care
  • Bookstore
  • Buying Group
  • Camps
  • Candy
  • Card/Stationery
  • Consumer Electronics
  • Convenience
  • Department Store
  • Discount
  • Drug Store
  • E-Commerce (Online Only)
  • Farm and Fleet
  • Florist/Garden
  • Footwear
  • Gas/Truck Stops
  • Gift
  • Grocery
  • Holiday/Seasonal
  • Home Décor/Furnishings
  • Home Improvement/Hardware
  • Hotel/Resort/Travel
  • Infant/Baby
  • Library
  • Mail Order/Catalog
  • Mass Merchant
  • Military Exchange
  • Museum
  • Music/Entertainment
  • Office Supply
  • Off-Price
  • Outdoor
  • Park/Zoo
  • Party
  • Pet
  • Play/Activity Center
  • Premiums/Corporate Incentives
  • Restaurant
  • School Related/Fundraising
  • Sporting Goods
  • Toy/Hobby/Game
  • TV Shopping
  • Warehouse/Supercenter

DISTRIBUTOR / IMPORTER / WHOLESALER CREDENTIALS

Distributors, importers and wholesalers must submit two (2) forms of company credentials:

  • Two (2) recent wholesale invoices (billed to registered company within last 12 months) from industry manufacturers for goods purchased at wholesale/in quantity for a minimum of $10,000 (pro-forma invoices are not an accepted credential)
  • Brochures or catalogs which show brands represented and product selection

Distributor / Importer / Wholesaler Employee Identification

Distributors, importers and wholesalers must submit one (1) form of employee ID:

  • Copy of canceled company payroll check or pay-check stub
  • Copy of previous years W-2 form
  • Copy of company insurance card with employee’s name

Business cards are not an acceptable employee identification credential. Any sensitive information can be blackened out.

Sales Representative Credentials

Sales representatives must submit one (1) of the following company credentials:

  • List of current exhibiting product or brand lines represented along with contact name and email for each line
  • If not currently representing any exhibitors’ lines, an invitation from the exhibitor confirming you have a Toy Fair appointment to represent a product line

Sales Representative Employee Identification

Sales representatives must submit one (1) form of employee ID:

  • Copy of canceled commission check from exhibiting company
  • Copy of W-2 form

Business cards are not an acceptable employee identification credential. Any sensitive information can be blackened out.

Trade Guest Credentials

Trade guests must submit two (2) forms of company credentials:

  • Invitation from exhibitor confirming you have a Toy Fair appointment
  • Certification, professional designation, or membership in an industry association validating your business
  • Business license

Trade Guest Employee Identification

Trade guests must submit one (1) form of employee ID:

  • Copy of canceled company payroll check or pay-check stub
  • Copy of W-2 form
  • Copy of company insurance card with employee’s name

Business cards are not an acceptable employee identification credential. Any sensitive information can be blackened out.

Trade Guest Profiles

  • Advertising/Marketing Executive
  • Association Executive
  • Banker/Financial Analyst
  • Entertainment Executive
  • Government Official
  • International Consulate
  • Inventor
  • Licensing Agent
  • Licensor/Brand Owner
  • Publisher
  • Product Design/Development Executive
  • Product Safety & Compliance Executive
  • Public Relations Executive
  • Regulatory Affairs Executive
  • Retail Channel Consultant

Press Credentials

Press must submit company business card and two additional documents from the list below.

  • Company business card, which must show your name, title, and company name. Mandatory.
  • Police-issued Press Card
  • Current masthead or similar editorial page listing your name and editorial title
  • Recent bylined article indicating you are a staff editor, writer, reporter, or regular contributor
  • Letter on company stationery identifying you and your editorial position at a specific media outlet
  • Freelance writers, reporters, or photographers must show a verifiable letter or assignment from a legitimate media outlet.
  • Printed copy of your online publication showing your name and title in an editorial capacity. (Those with personal websites, editors, or content creators are not eligible.)

YouTube Influencer Credentials

All influencer channels must meet to the following criteria:

  • A minimum of 100,000 subscribers with videos posted weekly to the channel.
  • Children will only be permitted if they serve as a main personality on the channel.
  • Qualifying children must be at least 5 years old and have one qualified adult accompanying them at all times. Qualified adults can also be a personality/influencer/key contact of the channel. Two children maximum are allowed per YouTube channel. A liability form must be completed for all children attending Toy Fair.
  • Qualified individuals are permitted to film. However, additional videographers who don’t meet the stated criteria are not permitted.
  • There’s no on-site registration for YouTube influencers.

RETAILERS / DISTRIBUTORS / IMPORTERS / WHOLESALERS / SALES REPRESENTATIVES / PRESS / GOVERNMENT EMPLOYEES

Free admission to all qualified registrants.

Trade Guests

Toy Association members:

A limited number of complimentary badges are provided to full-time employees* of Toy Association member companies. Depending on the number of badges requested, additional fees may apply.

Non-members:

  • $199 until December 31
  • $325 beginning January 1

*Third party consultants, service providers, seasonal workers, etc. are not eligible for Toy Association member complimentary entry.

Non-Exhibiting Vendors and/or Manufacturers

Toy Association members:

Two (2) complimentary badges are provided to full-time employees* of Toy Association member companies; $500 for each additional full-time employee badge.

*Third party consultants, service providers, seasonal workers, etc. are not eligible for Toy Association member complimentary or discounted entry.

Non-members:

$1,800 per person

NOTE: Proper identification is required for all qualified registrants. Only major credit cards are accepted for on-site registration. Cash will not be accepted for on-site registration.