Prep for Fall Preview: How to Get the Most Out of Your Time in LA

August 25, 2025 | The Toy Association’s brand-new Toy Building in El Segundo has officially opened its doors to the industry.

Alongside year-round showroom appointments with retailers like Amazon, Walmart, Five Below, Learning Express, CAMP, Marshalls/TJMaxx, and more, the global toy industry will come together for networking, philanthropy, and education during LA Fall Preview Market Weeks (Sept. 8-19) to set the stage for innovation and growth in 2026.

Toy industry professionals are encouraged to make the most out of their time in Los Angeles by taking note of the information below:

Location
The Toy Association’s Toy Building is located at 101 Continental Boulevard in El Segundo. While official market weeks run from September 8 to 19, meetings and appointments are taking place year round.

Book Appointments
Buyers and other attendees will have the opportunity to schedule appointments with companies of all sizes and categories under one roof at The Toy Building, including Crayola, Carrera Revell, Fashion Angels, Funko, Hasbro, NECA, Playmobil, and more. Click here to view the full tenant list. Click here for information to book appointments.

Additional companies in the LA Toy District can be found here.

Market Week Events
Don’t miss the Grand Opening and Ribbon-Cutting Ceremony of The Toy Building on Monday, September 8 and The Toy Foundation’s Golf & Give FUNdraiser on Tuesday, September 9. Click here to view the full schedule of events — including The Future of Licensing Executive Summit, Endless Summer Happy Hour, WiT Wonder Woman Awards, and more — and be sure to mark your calendars so you don’t miss out.

“The grand opening of The Toy Building marks a new era for the toy industry on the West Coast,” said Kimberly Carcone, executive vice president of global experiences at The Toy Association. “We can’t wait to see the creativity, connections, and momentum that this new space will inspire. The LA Fall Preview is where the magic of 2026 begins — and there’s no better way to kick it off than by bringing the entire industry together in our new home in El Segundo.”

Visit toyassociation.org/lafallpreview for more information.