Toy Fair® University Content Series Continues with Exclusive Educational Sessions

March 8, 2024 | Toy industry professionals are encouraged to take advantage of the ongoing rollout of Toy Fair® University educational sessions, which The Toy Association™ is making available through on-demand video presentations. New sessions will be released now through May biweekly on ToyFairNY.com, LinkedIn, and via email. The virtual learning experience offers a convenient and flexible way to explore essential topics shaping the toy industry, all from the comfort of your screen.

With a lineup of 37 sessions, featuring both 20-minute solo speaker presentations and 40-minute panel discussions, Toy Fair University covers a diverse range of subjects in five different tracks: Business Development; Creative Factor; Diversity, Equity, & Inclusion; the Metaverse; and The Genius of Play. From the future of toy sourcing to licensing, brand protection, sustainability, and more, expert speakers and panelists guide participants through crucial industry insights. Some of the top-viewed presentations available now include:

• Media Mix Matters: The Single Biggest Determinant to Brand Success will be Media Mix Effectiveness
  Industry leaders from The Lego Group, Paramount, Beacon Media, and BlockBoard discuss the dynamic media landscape and its impact on marketers in 2024, covering topics like fragmented media, data precision, in-app gaming, media-breaking moments, and upcoming trends.


• Build with Success in Mind
  This session explores the challenges of inventing a new product. Whether you're a new or experienced founder, learn the importance of proactive decision-making and forward-thinking to enhance your product's success and profitability.


• American Kid Consumer: What Companies Should Know About U.S. Toy Consumers and Kids’ Routines and Media Lives
  From children’s preferences to parent shopping behaviors, this discussion uncovers growth opportunities and explores essential success factors in the U.S. toy market.


• Addressing the Literacy Crisis Through Toys
  During this session, participants will learn how toy companies can work with experts in education to design toys that prioritize children’s needs and support early literacy.


• Toy Sourcing: The Next 10 Years
  This session discusses the transformation of a China-centric sourcing model to multi-hub approach in the toy industry, uncovering the driving forces behind the shift and showing how to assess manufacturing geographies effectively.

In June, The Toy Association will open the application period for toy industry thought leaders to present at Toy Fair University at the next Toy Fair, taking place March 1 to 4, 2025 at the Javits Center in New York City.

Contact Jackie Retzer, The Toy Association’s director of event management, with any questions about Toy Fair University.