Toy Fair™ Answers Demand for Halloween Opportunities with BOOlevard Showcase

March 2, 2023 | There’s nothing spooky about this announcement: In response to high demand to participate in the already sold-out Halloween Pavilion, Toy Fair™ 2023 is introducing a brand-new area that creates additional display opportunities for Halloween-themed products.

The Halloween BOOlevard is a dedicated space spotlighting companies representing Halloween toys, games, costumes, accessories, décor, novelties, and more. Each participating company receives a showcase spot to display its product, along with the item’s description and manufacturer contact information. The space will be located in the high-traffic Toy Fair registration area and adjacent to the entryway that leads into the Halloween Pavilion, ensuring that brands will be front and center for all buyers and attendees to see.

“We knew that Halloween was a beloved holiday, but the tremendous response we saw with the Halloween Pavilion exceeded our expectations,” said Kimberly Carcone, executive vice president of global market events at The Toy Association. “We believe the Halloween BOOlevard addition will add significant value to the Toy Fair experience, and we can't wait to see the creativity and innovation that will be on display!”

Manufacturers interested in participating in the Halloween BOOlevard may contact Stacy Liebensohn, senior account executive at The Toy Association.

In addition to the Pet PLAYce showcase and the Halloween and World of Toys Pavilions, this new featured area is just one of the ways the reimagined Toy Fair will give attendees direct access to a broader range of products and provide even more opportunities to expand their business. Additional showcases and pavilions on the Toy Fair show floor will be announced in the coming weeks.

Toy Fair will take place September 30 to October 3 in New York City. Attendee registration will open this spring. Visit ToyFairNY.com to learn more.