‘The Play Date’ Offers Multiple 2023 Product Exposure Opportunities to Exclusive Media

January 10, 2023 | The Toy Association and Adventure Media & Events have joined forces to allow toy manufacturers to showcase their 2023 lineups for an exclusive group of media at “The Play Date,” taking place March 8, 2023 at the brand new etc.venues 360 Madison Avenue in New York City, given Toy Fair’s new fall timeline.

Committed to delivering a superior experience, The Toy Association and Adventure Media & Events have tapped Coyne PR to provide public relations support and secure media attendance for the one-day, invitation-only event. Targeting traditional media outlets, key industry experts, and VIP influencers, Coyne PR will also offer pre-show, on-site, and post-show support. Questions from media about attending the event may be sent to theplaydate@coynepr.com.

The Play Date will serve as the industry’s ultimate destination offering these top-tier members of the media direct access to the hottest toys for this coming year. Companies of all sizes — including Spin Master, LEGO, Moose Toys, Just Play, Funko Games, Crazy Aaron’s, and more — have already signed on to exhibit at the event. All exhibitors will display and demonstrate their priority items for the year, including new spring launches and product that is yet to hit store shelves. These face-to-face interactions will create buzz around brands and product lines that only Play Date attendees will have the opportunity to get hands-on with for the first time.

Between exclusive product reveals and exhibitor booth activations, Play Date exhibitors will be top-of-mind with media as they generate story ideas and content that cover upcoming toy, game, and collectible releases and report on what will be driving kids’ asks and consumer purchases for the year.

The Toy Association’s trends team will also take the guesswork out of what will be the top toy trends of the year during its annual “Toy Trends Briefing,” providing attending media with insight into the top 2023 toy, play, and industry trends and showcasing exhibitors’ product at the presentation.

To secure your exhibit space and to learn about additional sponsorship opportunities, contact Adventure Media & Events’ James Devin, Stephanie Infantino, or Jackie Breyer.

Media, influencers, and play professionals who are interested in attending The Play Date may reach out to theplaydate@coynepr.com. Visit toyassociation.org/playdate to learn more.