Last Chance: TOTY® Awards Voting Closes September 8

toy-of-the-year-logoSeptember 5, 2023 | The Toy of the Year® (TOTY®) Awards are less than one month away, and now it’s time to vote to determine which finalists will take home a prestigious award. Voting is open through Friday, September 8.

An animated game to create movie magic, an activity table to drop musical “beets,” and an 8-foot inflatable obstacle course to spark endless outdoor fun are among the inventive finalists spanning 17 product categories. The category winners are determined by votes from consumers, Toy Association members, retailers, and media, and will be announced at the TOTY Awards on September 29.

  • Each Toy Association member company receives one vote to be submitted by a registered key contact here.
  • Retailers who have attended Toy Fair® can submit a vote here.
  • Media who have expressed interest in the toy industry and/or attended Toy Fair can submit a vote here.
  • Members of the public can cast their votes at

New this year, the achievements of industry trailblazers will be celebrated across four people-focused categories. The category winners are determined by individual Toy Association member votes, which may be submitted here.

The winners for the two new campaign-focused categories are determined by an independent panel of marketing and corporate social responsibility (CSR) professionals, assembled in partnership with Advertising Week.

The kickoff to Toy Fair®, join The Toy Foundation™ at the TOTY Awards on September 29 at Cipriani 42nd Street in New York City to find out the winners, enjoy an exclusive performance from Wyclef Jean, and fundraise to support children in need. Purchase tickets to the industry’s biggest party here.

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