Webinar Reminder: Plan Your Media Strategy for a Reimagined Toy Fair
November 28, 2022 | Toy Fair 2023 exhibitors are encouraged to sign up for “Toy Fair: PR & Marketing Strategies for a Reimagined Show,” a Toy Association webinar taking place Wednesday, December 14. The hour-long session will offer exhibitors an overview of how to maximize PR and marketing efforts given the event’s shift in timing from February to September, along with tips on how to approach their media strategy as they begin to plan for next fall.
Taking place from 2 to 3 p.m. (Eastern), the webinar will take a deep dive into how exhibitors should be prepared with merchandising their booth, activating influencers, targeting media, assessing “sneak peeks,” current and long lead opportunities, and other promotional opportunities available at the show.
The session will be presented by The Toy Association’s Adrienne Appell, executive vice president of marketing communications and Laura Mangiaracina, director of sales, and moderated by Anne McConnell, senior director of market research and data strategy.
Registration is now open. The session is open to all Toy Fair 2023 exhibitors; it is specifically recommended for individuals involved in public relations, marketing, advertising, and social media promotion.
Questions about this webinar and other educational opportunities The Toy Association offers may reach out to Anne McConnell, senior director of market research & data strategy.
Toy Fair will take place September 30 to October 3 in New York City. Attendee registration will open spring 2023. Visit ToyFairNY.com to learn more.