Toy Association Trend Team Previews New Toys Heading to Toy Fair
February 18, 2020 | While the 117th Toy Fair New York might begin on February 22, The Toy Association trend team has already been hard at work promoting the show and its exhibitors in key markets across the country.
Kicking off Toy Fair a week out, The Toy Association has offered sneak peeks at some of the hot new – and some never-before-seen – toys heading to Toy Fair through broadcast TV segments in major markets, such as Chicago, Dallas, Los Angeles, and San Francisco. The show has also been previewed in multiple national and international publications, with more coverage planned to get underway this week.
“This new pre-show effort offers us a new way to not only share the fun of Toy Fair with media that can’t make the trip in person but it also serves as yet another way for us to promote the innovative and exciting products our members are creating,” said Ken Seiter, The Toy Association’s executive vice president of marketing communications. “We look forward to continuing these pre-show efforts as we head into Toy Fair’s kick-off this weekend!”
For additional information about Toy Fair, visit www.ToyFairNY.com and for more show coverage be sure to sign up for news alerts in the Toy Fair Press Room.