Tap into Free Publicity Opportunities at Toy Fair New York
January 13, 2020 | Exhibitors at Toy Fair New York are invited to take advantage of free publicity opportunities to maximize their media exposure leading up to and during the show. The Toy Association is reminding exhibitors to sign up soon, as deadlines are fast approaching:
- Free Listing in the Toy Fair Online Press Room (Deadline: January 23 at 5 p.m. Eastern)
Toy Fair’s Online Press Room is a valuable tool that allows exhibitors to post their company profiles, press releases, and other pertinent information for the media. All exhibitors receive a complimentary “virtual” news page that includes a 100-word company description and logo; list of PR contacts with mobile numbers; a link to the exhibitor’s website; and links to the exhibitor’s social media accounts, if applicable. Additional services, from posting press releases to wire service distributions, are available for a fee. To secure a listing, fill out the order form. For questions about enhanced services, contact Virtual Press Office, The Toy Association’s online press room partner, at 973.783.7787, option 0.
- Annual Product Preview (Deadline to make an appointment: February 14)
The annual Product Preview will take place on Friday, February 21 from 8:30 a.m. to 4:30 p.m. in the Press Center at the Jacob K. Javits Convention Center, South Concourse. This is a great opportunity for companies to share information about their key drivers so that the Toy Fair PR team can educate media about products and companies at the show. Companies participating in the Product Preview will be able to provide one product image for a "new product showcase" video loop that will play in the Press Center throughout the show. Additional information will be provided when your appointment is confirmed. For more information or to schedule an appointment, contact Danielle Meyer, product preview coordinator, at 212.297.2107. Preference is given to Toy Association members on a first come, first served basis.
- Additional Free PR Resources for Toy Fair Exhibitors
Be sure to view the PR Bootcamp Webinar, which provides helpful tips related to Toy Fair PR, including building a media list, creating a press kit, and other PR resources at the show. Social media planning webinars available to members include Social Media 101 for Toy Companies and How Companies Can Leverage Social Media at Toy Fair.
To request a copy of the Toy Fair 2019 Media List or for additional information, please contact Akshata Hase, The Toy Association’s assistant marketing manager, or the Toy Fair PR Team’s Kara Yacovone.
The 117th Toy Fair New York will take place Saturday, February 22, through Tuesday, February 25, 2020. Additional information can be found at ToyFairNY.com or in the Toy Fair Mobile app, free on Apple iTunes and Google Play.