Toy Fair Exhibitors: Is Your Game Plan Show-Ready?

November 1, 2019 | The Toy Association is hosting an upcoming webinar for Toy Fair exhibitors that will help them hone their PR strategies to create buzz around their products while at the show. Registration is now open.

Companies will learn important tools and techniques to build and execute a strong media relations plan leading up to, during, and after the 2020 show during the session, "Toy Fair PR Bootcamp: Kickstart Your TF '20 Public Relations Strategy," taking place on December 5 from 2 to 3 p.m. (Eastern). Session presenters include Adrienne Appell, director of strategic communications at The Toy Association, and Erienne Muldoon, senior customer content specialist at Virtual Press Office.

First-time exhibitors can also take advantage of the Toy Fair 2020 Freshman Class Webinar for an overview on how to prepare for their first show and make the experience as seamless and rewarding as possible. A recording of this webinar, which was held on October 24, is now available.

"No matter how many toys and games you showcase at Toy Fair, brands need to have the tools in their arsenal to differentiate themselves," said Kimberly Carcone, vice president of market events at The Toy Association. "These informative webinars, presented by experts, provide value-added tips on how to make Toy Fair an even more productive and successful show."