Get the Latest Info on Tariffs & Influencer Marketing at Annual Business Conference
May 13, 2019 | The Toy Association has added two new informative seminars aimed at offering toy companies critical updates about tariffs on Chinese imports and strategies for brands to develop successful influencer marketing campaigns at The Toy Association’s Annual Business Conference (ABC), taking place June 18 to 19 in Minneapolis, MN, co-hosted by Target.
On June 19, Rebecca Mond, The Toy Association’s vice president of federal government affairs, will share the latest information about the U.S.-China trade war, potential future scenarios, and what toy professionals can do to reduce the impact on their companies during the session, “China Tariffs: An Update from DC,” from 1 to 2 p.m.
“The Administration’s trade war and potential negative impact on the toy industry has never been greater as the United States Trade Representative moves forward with a 25 percent tariff on the remaining $300 billion in Chinese imports – which does in fact include toys,” said Steve Pasierb, president and CEO of The Toy Association. “The Toy Association continues to relentlessly fight against tariffs, but we need companies to help us push back on these damaging taxes on children and families. Toy executives who want the latest on how we as an industry combat tariffs need to be in Minneapolis this June.”
The Toy Association has also added a session examining the rise of influencer marketing. A panel seminar titled, “Under the Influence: Exploring the Impact of Influencers in Today’s Marketing Strategies,” taking place on June 19 from 8:30 to 9:30 a.m., will feature experts who will discuss the role of online influencers within the overall marketing mix and how companies can use influencers to amplify their PR strategies. The session will be moderated by Kathleen Campisano, global chief marketing officer of ChizComm and general manager of Beacon Media Group.
Additional seminars held throughout the conference will be presented by a host of seasoned toy, retail, and credit executives including sessions led by Target executives, who will cover the future of retail, importing, branding, licensing, product innovation, sustainable sourcing, digital marketing, and more.
The full conference agenda can be found online at www.toyassociation.org/abc.