Annual Business Conference Offers Sessions on Combating Counterfeits Online & Protecting Your Brand
April 30, 2019 | Toy professionals will be privy to two informative seminars to help them protect their businesses from counterfeit products during The Toy Association’s Annual Business Conference (ABC), taking place Tuesday, June 18 to Wednesday, June 19 in Minneapolis, MN.
“The Toy Association’s Annual Business Conference will help attendees push back on relentless and pernicious counterfeiters and IP-infringing goods with sessions and solutions to help brand owners protect their most valuable assets,” said Steve Pasierb, president and CEO of The Toy Association. “Brand protection is among a host of not-to-miss sessions at this year’s conference, co-hosted by Target and featuring a broad range of expert speakers across the two-day agenda.”
In the first session, “Knock it Off! Keeping Counterfeits Off the Marketplaces,” taking place on Tuesday from 10 to 11 a.m., Daniel Shapiro, director of global strategic partnerships at Red Points, will share cost-effective ways to combat counterfeits online.
During the second session, “The ABCs of Brand Protection: A Case Study,” Mike Champion, chief legal officer at CCA&B (makers of The Elf on the Shelf) and Meaghan Kent, partner at Venable LLP will present their lessons learned – including what worked and what didn’t – to protect against infringers. Rebecca Mond, vice president of federal government affairs at The Toy Association, will moderate the session.
Additional seminars held throughout the conference will be presented by a host of seasoned toy, retail, and credit executives including sessions led by Target executives, who will cover the future of retail, importing, branding, licensing, product innovation, sustainable sourcing, digital marketing, and more. The full conference agenda can be found online at www.toyassociation.org/abc.