2017 TOTY Winners

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Toy of the Year | People's Choice Award |
Action Figure | Active/Outdoor Toy | Activity Toy | Collectible | Doll | Game | Infant/Preschool Toy | Innovative Toy | License | Rookie | Specialty Toy | Tech Toy | Vehicle Toy


LEGO Friends Amusement Park Roller CoasterOverall best toy of the year decided by retailers, consumers, media and TIA members.

WINNER: LEGO Friends Amusement Park Roller Coaster by LEGO Systems Inc.

People's Choice Award

Pop! CollectiblesToy decided by consumers.

WINNER: Pop! Collectibles by Funko, LLC

Action Figure Toy of the Year

Toys that include action figures, and their play sets/accessories

DC Super Hero Girls™ Action Figure AssortmentWINNER: DC Super Hero Girls™ Action Figure Assortment by Mattel, Inc.

Other Nominees:

  • Fossil Hunter Lottie by Arklu, Ltd.
  • IAmElemental Series 1/Courage by IAmElemental
  • PJ Masks Headquarters Playset by Just Play
  • Pokémon Throw 'N' Pop Poké Ball Duel Set by TOMY
  • Stikbot by ZING
  • Transformers Generations Titans Return Fortress Maximus Action Figure by Hasbro, Inc.

Active/Outdoor Toy OF THE YEAR

Bunch O BalloonsToys that are designed for active, outdoor play.

WINNER: Bunch O Balloons by Zuru

Other Nominees:

  • 3-in-1 EZ Fold Wagon™ by Radio Flyer
  • Air Hogs Helix Sentinel Drone by Spin Master Ltd.
  • Hot Wheels® Sky Shock™ RC Vehicle by Mattel, Inc.
  • Nerf N-Strike Modulus Tri-Strike Blaster by Hasbro, Inc.
  • Sky Viper v2400FPV HD Streaming Video Drone with FPV Headset by SkyRocket Toys
  • VEX Robotics Zip Flyer by HEXBUG


Crayola Air Maker SprayerArts and crafts, construction and other indoor toys that inspire creative play through various forms of activity.

WINNER: Crayola Air Maker Sprayer by Crayola, LLC

Other Nominees:

  • Circuit Scribe Maker Kit by CircuitScribe
  • K'NEX 3-in-1 Classic Amusement Park Building Set by K'NEX Brands
  • Lionel Mega Tracks Corkscrew Chaos Master Set by Lionel
  • Mighty Makers Directors Cut Building Set by K'NEX Brands
  • Mover Kit by Tech Will Save Us
  • My Fairy Garden Magical Cottage by PlayMonster!

Collectible OF THE YEAR

Pop!Toys that compose a set; can include novelty playthings miniature versions of existing lines, licensed collectibles, etc.

WINNER: Pop! by Funko, LLC

Other Nominees:

  • Dorbz by Funko, LLC
  • Gift ‘ems™by JAKKS Pacific
  • LEGO Minifigures - The Disney Edition by LEGO Systems, Inc.
  • Num Noms by MGA Entertainment
  • Shopkins Season 6: Chef Club by Moose Toys Pty Ltd
  • Tonka Tinysby Funrise

Construction Toy of the Year

LEGO Friends Amusement Park Roller CoasterToys that include building & engineering sets.

WINNER: LEGO Friends Amusement Park Roller Coaster by LEGO Systems Inc.

Other Nominees:

  • Arckit GO Colours by ARCKIT
  • Grippies® Builders by Guidecraft USA Inc.
  • Marine Rescue Center by Build & Imagine
  • Meccano Micronoid by Spin Master Ltd.
  • Tinkerbots by Tinkerbots
  • Walking Robot 45pc Set by Magformers, LLC


Barbie® Fashionista™ DollToys that include plush, baby, toddler, and fashion dolls, and their play sets/accessories.

WINNER: Barbie® Fashionista™ Doll by Mattel, Inc.

Other Nominees:

  • Disney Frozen Northern Lights Elsa Doll by JAKKS Pacific
  • Elena of Avalor Adventure Dress Doll by Hasbro, Inc.
  • Project Mc2 Experiments with Doll Sets by MGA Entertainment
  • Shopkins Core Shoppies by Moose Toys Pty Ltd
  • Stargazer Lottie Doll by Arklu, Ltd.
  • American Girl® WellieWishers™ by American Girl

Game of the Year

Game of the YearChildren’s board, card, electronic or other physical game formats and puzzles (does not include video games or apps).

WINNER: Yeti in My Spaghetti by PlayMonster!

Other Nominees:

  • Bloxels™ by Mattel, Inc.
  • Circuit Maze by ThinkFun Inc.
  • Escape Room The Game by Spin Master Ltd./li>
  • Imhotep by Thames & Kosmos
  • Maze Racers by FoxMind Games
  • Simon Air Game™ by Hasbro, Inc
  • Speak Out by Hasbro, Inc

Infant/Preschool TOY OF THE YEAR

Doc Mcstuffins Toy Hospital Care CartToys that are developed for infants/preschoolers (up to 5 years).

WINNER: Doc Mcstuffins Toy Hospital Care Cart by Just Play

Other Nominees:

  • Go! Go! Smart Friends® Enchanted Princess Palace™ by Vtech
  • IO Blocks® Vehicles by Guidecraft USA Inc.
  • Razor Jr. T3 Scooter by Razor USA LLC
  • Robot Engineer by Thames & Kosmos
  • Wash 'N Go Wooden Car Garage by KidKraft
  • Zoomer Marshall by Spin Master Ltd.


HatchimalsToys that utilize innovative design, technology, or manufacturing processes to enhance play value.

WINNER: Hatchimals by Spin Master Ltd.

Other Nominees:

  • CHiP by WowWee USA, Inc.
  • Cozmo by Anki
  • Fisher-Price® Think & Learn Code-a-pillar™ by Mattel, Inc.
  • Mebo by SkyRocket Toys
  • Project Mc2 H2O RC Car by MGA Entertainment
  • Special Edition Battle-Worn BB-8™ with Force Band™ by Sphero

License of the Year

Paw PatrolCharacter or property that has had success spreading its brand throughout the industry.

WINNER: Paw Patrol™ by Spin Master Ltd.

Other Nominees:

  • DC Super Hero Girls by Warner Brothers Consumer Products
  • Disney’s Elena of Avalor by Disney Consumer Products
  • Pokémon by The Pokémon Company International, Inc.
  • Shopkins by Moose Toys Pty Ltd
  • Star Wars by Disney Consumer Products
  • Trolls by Dreamworks

Rookie of the Year

3DoodlerStart Essentials Pen SetA new company (created within the last 2 years) that has brought to market an outstanding toy.

WINNER: 3DoodlerStart Essentials Pen Set by WobbleWorks

Other Nominees:

  • Acids, Bases and pH Chemistry Kit by Yellow Scope
  • CogniToys Dino/strong> by CogniToys
  • Geometry Strategy by Games by BRIGHT of Sweden
  • IAmElemental Series 1/Courage by IAmElemental
  • Malia's House by Build & Imagine
  • Superhero Will by Wonder Crew


LEGO Disney CastleToys primarily distributed through specialty retailers.

WINNER: LEGO Disney Castle by LEGO Systems Inc.

Other Nominees:

  • Automoblox C9 Sportscar by PlayMonster!
  • Design & Drill® BrightWorks™ by Educational Insights
  • Flappy Animated Elephant by Gund a Division of Enesco LLC
  • American Girl® Melody™ Doll and Book by American Girl
  • Nano Nitro Slingshot by HEXBUG
  • Perplexus Q-bot by The PlayMonster!

Tech Toy of the Year

CodeGamerPhysical toys that are electronic or interact with a smartphone, tablet or gaming device.

WINNER: CodeGamer by Thames & Kosmos

Other Nominees:

  • Air Hogs Connect: Mission Drone by Spin Master Ltd.
  • LUMI by WowWee USA, Inc.
  • MOTA JETJAT Ultra Streaming Nano Drone by MOTA
  • Sky Viper Hover Racer by SkyRocket Toys
  • Wonder Workshop's Dash & Dot by Wonder Workshop
  • Zoomer Chimp by Spin Master Ltd.

Vehicle of the Year

Star Wars Air Hogs X-Wing vs. Death Star - Rebel AssaultToys that are powered or non powered vehicles, and their playsets / accessories.

WINNER: Star Wars Air Hogs X-Wing vs. Death Star - Rebel Assault by SpinMaster Ltd.

Other Nominees:

  • Disney Princess Carriage by Dynacraft
  • Go! Go! Smart Wheels® Treasure Mountain Train Adventure™ by Vtech
  • Hot Wheels® A.I. Intelligent Race System by Mattel, Inc.
  • LEGO® Technic Porsche 911 GT3 RS by LEGO Systems, Inc.
  • Tesla Model S for Kids by Radio Flyer
  • XPV® RC Skateboarding Mikey by JAKKS Pacific