Newsroom

 

Showcase Your Brand with an Ad in the 25th TOTY Awards Program

1/14/2025
The 25th Toy of the Year® (TOTY) Awards is one of the biggest nights of the year for the toy industry, and your brand can be a part of it by purchasing ad space in the TOTY Awards program.

 

President’s Letter: New Year, New Energy, New Opportunities

1/14/2025
The Toy Association’s President & CEO Greg Ahearn reflects on the milestones and achievements in 2024 that have paved the way for the year ahead, reaffirming the Association’s dedication to serving its members and the broader toy community.

 

People of Play’s TAGIE Awards to Broadcast Nationwide on ‘Toys of Our Lives’

1/13/2025
The Toy & Game International Excellence (TAGIE) Awards, hosted annually by People of Play (POP), will take center stage in a full hour-long special airing January 18 on CBS.

 

Toy Fair® Attracts Top Retailers & Press

1/13/2025
In just a few short weeks, Toy Fair® will welcome thousands of toy professionals, media, and buyers from around the world (including 19 of the top 25 U.S. toy sellers — and counting — representing the $40 billion U.S. toy industry) at the Javits Center in New York City.

 

Book Your Toy Fair® Hotel from the Show’s Room Block Today

1/10/2025
With just weeks away until Toy Fair®, taking place March 1 to 4 at the Javits Center in New York City, attendees and exhibitors are encouraged to secure their hotel accommodations through the official show room block by the February 3 deadline.

 

Toy Fair® Exhibitors: Book Your Product Preview Appointment Today

1/6/2025
The annual Toy Fair® Product Preview provides exhibitors with an exclusive platform to showcase their key drivers and collaborate with the Toy Fair PR team ahead of the show (taking place March 1 to 4). This free opportunity maximizes exposure for exhibitors and plays a pivotal role in shaping the media narrative surrounding Toy Fair, including what top toy trends the press should look out for.

 

Get Ready for Toy Fair® 2025 with Essential Exhibitor Preparation Tips

1/3/2025
Companies planning to showcase their playthings at Toy Fair® 2025 are encouraged to sign up for “Toy Fair Checklist,” an upcoming Exhibitor Academy webinar taking place Thursday, January 16 at 2 p.m. (Eastern).

 

Last Chance: TOTY® Awards Voting Closes January 10

1/2/2025
The 25th Toy of the Year® (TOTY®) Awards are just a few weeks away, and time is running out to vote to determine which finalists will take home a prestigious award. The winners will be announced at the TOTY Awards ceremony on Friday, February 28.

 

People of Play Welcomes Shannon Swindle

12/16/2024
People of Play (POP) is excited to announce that Shannon Swindle, a respected leader in the toy and game industry, has joined the organization as the new Director of People of Play. Shannon brings a wealth of experience, knowledge, and passion for the industry, making her an invaluable addition to the team.

 

‘Toys for the North’ Donates More than $600k in Toys to Canada’s Remote Regions

12/13/2024
The 14th annual “Toys for the North” campaign — a national toy collection and distribution charity run in partnership between The Canadian Toy Association (CTA), logistics supplier Thomson Terminals, and the Royal Canadian Mounted Police — has donated toys valued at $615,043 to thousands of families in need living in Canada’s most remote regions.

 

Trade Guest Discount for Toy Fair® Ends December 31

12/12/2024
The deadline to get a reduced rate on Toy Fair® Trade Guest badges is approaching: trade guests have until December 31, 2024 to save $100 on admission for the show, taking place March 1 to 4 at the Javits Center in New York City.

 

Get Media-Ready for Toy Fair® 2025 at Dec. 12 ‘Exhibitor Academy’ Session

12/5/2024
Toy Fair® exhibitors are reminded to sign up for this week’s "Exhibitor Academy" webinar on December 12 at 2 p.m. (Eastern) that will help companies plan for the global media presence at the show, taking place March 1 to 4 at the Javits Center in New York City.

 

How the Economy, Election, and Employment are Impacting Retail (December 12 Webinar)

12/2/2024
An upcoming Toy Association webinar will address global shipping challenges that are continuing to impact the toy industry.

 

A Season of Thanks: Celebrating the Toy Community at Toy Fair

11/25/2024
Kimberly Carcone, executive vice president of global market events at The Toy Association, reflects on the shared creativity and collaboration that brings the toy community together and makes Toy Fair a cornerstone event in the toy industry.

 

Genius of Play Ambassador Spotlight: Edushape’s Yana Ernazarova

11/21/2024
Toy News Tuesday editors sat down with Yana Ernazarova, chief marketing officer at Edushape, about how she got her start in the industry, how she prioritizes play both personally and professionally, and her role as a Play Ambassador for The Toy Association’s Genius of Play program.