Canadian Sales Data

 

Annual Canadian Sales Data

 

Sales are representative of retailers that participate in Circana's Retail Tracking Service. Circana's current estimate is that the Retail Tracking Service represents approximately 66% of the Canadian retail market for toys.

Category 2022 2023 2022-23
% change
Grand Total $2,411 $2,253 -7%
Action Figures & Accessories $158 $149 -6%
Arts & Crafts $105 $99 -5%
Building Sets $304 $329 8%
Dolls $245 $206 -16%
Explorative & Other Toys $159 $146 -8%
Games/Puzzles $307 $296 -4%
Infant/Toddler/Preschool Toys $285 $263 -8%
Outdoor & Sports Toys $465 $375 -19%
Plush $185  $190 3%
Vehicles $155 $164 6%
Youth Electronics $43 $35 -18%

*Dollar amounts shown in millions. (Sales $MM in $CAD)

 

Source: Circana/Retail Tracking Service, Canada, 2023 vs. YA
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To learn more, contact Jeff Bowes, Director, Client Development and Industry Analyst, Canada Entertainment.