2010 TOTY Winners
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Toy of the Year | Activity Toy | Boy Toy | Educational Toy | Electronic Entertainment Toy | Girl Toy| Game | Infant/Toddler Toy | Innovative Toy | Outdoor Toy |Preschool Toy | Property| Specialty Toy
TOY OF THE YEAR
The best toy of the year.
WINNER:Zhu Zhu Pets– Cepia, LLC
ACTIVITY TOY OF THE YEAR
The best toy that inspires creative play through various forms of activity.
WINNER:Crayola Town – Crayola, LLC
Other Nominees:
- Harumika by Bandai America
- Musicolor by Delta Creative
- TRIO by Fisher-Price
- Girl Gourmet Sweets Candy Jewel by JAKKS Pacific
- Chixos Design a Luxury Loft by Spin Master
BOY TOY OF THE YEAR
The best toy developed specifically for boys of any age, not including r/c, ride-on and other vehicles.
WINNER: Bakugan 7-in-1 Maxus Dragonoid – Spin Master, Ltd
Other Nominees:
- Nerf N-Strike Raider Rapid Fire CS-35 by Hasbro
- Transformers Constructicon Devastator by Hasbro
- Duck Hunter by Interactive Toy Concepts
- EyeClops Night Vision 2.0 by JAKKS Pacific
- Matchbox® Rocky the Robot Truck™ by Mattel
- Laser Zero Gravity by Spin Master
EDUCATIONAL TOY OF THE YEAR
The best toy that through play help children develop special skills and/or knowledge.
WINNER: Mindstorms NXT 2 0– Lego
Other Nominees:
- Desert Biodome by DuneCraft
- Mythbusters Weird Water World by Elmers Products
- Tag Junior Book Pad by Leapfrog
- Super WHY! Touch & Learn Super Duper Computer by Learning Curve Brands
- SmartGlobe 3 by Oregon Scientific
- Zippity by Leapfrog
ELECTRONIC ENTERTAINMENT TOY OF THE YEAR
For toys created for children of any age that have a considerable electronic component involved. This includes "plug 'n play" and interactive videos.
WINNER: Rubik’s TouchCube™ –Techno Source
Other Nominees:
- BOP-IT! by Hasbro Games
- Duck Hunter by Interactive Toy Concepts
- EyeClops Mini Projector by JAKKS Pacific
- Swinxs by Swinxs Inc.
- Mindflex™ by Mattel (MSRP $79.99)
GAME OF THE YEAR
Including children's board, card, CD-ROM or electronic game formats. (For CD-ROM or electronic games, formats must have ESRB's "Early Childhood" rating: content may be suitable for persons ages 3 and older. Contains no materials that parents would find inappropriate.)
WINNER: Sort It Out! – University Games Corp.
Other Nominees:
- BOP-IT! by Hasbro Games
- SCRABBLE SLAM Card Game by Hasbro Games
- Mindflex™ by Mattel
- UNO Moo!™ by Mattel
- Bakugan Trap by Spin Master
- Big Buck Hunter Pro TV Games by JAKKS Pacific
GIRL TOY OF THE YEAR
The best toy developed specifically for girls of any age.
WINNER:Zhu Zhu Pets– Cepia, LLC
Other Nominees:
- Harumika by Bandai
- Barbie® Fashionistas™ by Mattel
- Moxie Girlz™Art-titude Doll by MGA Entertainment
- BFC, Ink. 18-inch Doll by MGA Entertainment
- Liv Dolls by Spin Master
- Princess Tiana 11.5” Doll by Mattel
INFANT/PRESCHOOL TOY OF THE YEAR
The best toy developed for infant and/or preschool children.
WINNER: Crayola Beginnings Color Me A Song–Crayola, LLC
Other Nominees:
- Gentle Giraffe by Cloud B
- Laugh & LearnTM Learning Farm by Fisher-Price
- Seedlings™ Ivy by The Goldberger Company
- My Pal Scout and My Pal Violet by Leapfrog
- Yookidoo Swap-N-Go Snail by International Playthings
- Twilight Turtle by Cloud B
INNOVATIVE TOY OF THE YEAR
The best toy that combines the most unique blend of innovative technology and play value for children today.
WINNER:Zhu Zhu Pets– Cepia, LLC
Other Nominees:
- Nerf N-Strike Raider Rapid Fire CS 35 Blaster by Hasbro
- EyeClops Mini Projector by JAKKS Pacific
- Mindflex™ by Mattel
- Air Hogs Switchblade by Spin Master
- Air Hogs Zero Gravity Laser by Spin Master
- Printies™ Design Studio by Techno Source
OUTDOOR TOY OF THE YEAR
The best toy designed for outdoor play.
WINNER: My 1st Scooter – Radio Flyer
Other Nominees:
- Razor® RipRider™ 360 by Razor USA LLC
- Razor® Spark™ Kick Scooter by Razor USA LLC
- Smart Trike Deluxe by Smart Trike, Ltd.
- Air Hogs Switchblade by Spin Master
- Swinxs by Swinxs Inc.
- EA Sports Voice Command Pitching Machine by Toy Island
INFANT/PRESCHOOL TOY OF THE YEAR
The best toy developed for infant and/or preschool children.
WINNERS: Tonka Chuck & Friends Chuck My Talking Truck - Playskool and Bilibo– Active People
Other Nominees:
- Handy Manny’s Repair Shop by Disney/Fisher-Price
- Cozy Coupe 30th Anniversary Edition by Little Tikes/MGA Entertainment
- Imaginext Dragon World Fortress by Fisher-Price
- Rocky the Robot Truck by Mattel
PROPERTY OF THE YEAR
The licensor that had the greatest success spreading its brand or property throughout the industry while generating interest and excitement.
WINNER: Bakugan – Cartoon Network
Other Nominees:
- Transformer by Hasbro
- Lego
- Barbie by Mattel
- iCarly by Nikelodeon + Viacom Consumer Products
- The Princess and the Frog by The Walt Disney Company
- Star Wars
SPECIALTY TOY OF THE YEAR
The best toy primarily distributed through specialty retailers.
WINNER: Captain Owen’s Dolphin Explorer Boat– Sprig Toys
Other Nominees:
- Twilight Turtle by Cloud B
- HEXBUG Micro Robotic Creatures by Innovation First International
- Shopping Cart by Melissa and Doug
- Pentago by Mindtwister USA
- The Dangerous Book for Boys—Classic Chemistry by Thames and Kosmos
- EcoAquarium by Wild Creations