Latest News

Save the date to join us February 14 – 17, 2026 and February 20 –23, 2027 in New York City.

JAN 13

Major Toy Companies Unite to Support The Toy Foundation™ at the TOTY® Awards

JAN13

Taking place the evening of Friday, February 13 at Pier Sixty in New York City, the TOTYs will include a record-setting seven Presenting Sponsors, all of which are committed to creating a world where every child has access to play.

JAN 13

Toy Fair® Attracts Top Retailers & Press

JAN13

In just a few short weeks, Toy Fair®, the largest and most influential toy show in the Western Hemisphere, will welcome thousands of toy manufacturers, buyers, and media from around the world to the Javits Center in New York City from February 14 to 17.

JAN 12

Share Your 2026 Products with The Toy Association’s Trends Team

JAN12

Companies that would like to have their products considered for TV opportunities, articles, and other media placements throughout the year are invited to contact Jennifer Lynch, senior manager of creative communications at The Toy Association, to schedule a virtual meeting with The Toy Association’s trends team in the weeks leading up to Toy Fair (taking place February 14 to 17 at the Javits Center in New York City).

JAN 09

Hottest Trends of 2026 to be Unveiled at Toy Fair®

JAN09

The Toy Association's “Toy Trends Briefing,” taking place on opening day of Toy Fair®, promises to be a must-see unveiling of the hottest toy trends and consumer shopping insights that will shape the year ahead.

JAN 07

Toy Fair® Mobile App Now Available

JAN07

The Toy Fair® mobile app, powered by CONNETIX, has officially landed on both the App Store and Google Play Store, offering attendees and exhibitors a valuable tool to navigate the show, interact with each other, and make the most of their experience.

JAN 06

Toy Fair® Exhibitors: Book Your Product Preview Appointment Today

JAN06

Taking place on Friday, February 13 from 8:30 a.m. to 4:30 p.m. in Hall 1D at the Javits Center, the Toy Fair Product Preview will offer companies the chance to demonstrate their top priority products for the show, practice their media pitches, and be a part of the “New Product Showcase” video loop that will run in the Press Center during the show.

JAN 06

Last Chance: TOTY® Voting Closes Tomorrow (Jan. 7)

JAN06

The 2026 Toy of the Year® (TOTY®) Awards are just a few weeks away, and time is running out to vote to determine which finalists will take home a prestigious award.

JAN 05

Book Your Toy Fair® Hotel from the Show’s Room Block Today

JAN05

With just weeks away until Toy Fair®, attendees and exhibitors are encouraged to secure their hotel accommodations through the official show room block.

DEC 19

Blue Plate Media Offers Free Educational Marketing Forum at Toy Fair®

DEC19

Blue Plate Media Services (BPMS), in collaboration with The Toy Association™, will present its 16th Annual Blue Plate Media Lounge at Toy Fair®, where the agency will host free educational sessions open to all Toy Fair exhibitors and attendees.

DEC 18

Get Ready for Toy Fair® 2026 with Essential Exhibitor Preparation Tips

DEC18

Companies planning to showcase their playthings at Toy Fair® 2026 are encouraged to sign up for “Toy Fair Checklist,” an upcoming Exhibitor Academy webinar taking place Wednesday, January 7 at 2 p.m. (Eastern).

DEC 18

Toy Association Invites Members to Toy Fair® 2026 Credit Meeting

DEC18

The Toy Association will hold its Toy Fair credit meeting on Monday, February 16, 2026, which will be open exclusively to qualified finance, credit, and operations professionals of manufacturer member companies.

DEC 05

Spotlighting Your Brand at Toy Fair®: Creative Ways Exhibitors Can Stand out on the Show Floor

DEC05

As the industry prepares for Toy Fair, taking place February 14 to 17 at the Javits Center in New York City, exhibitors can take advantage of a host of promotional opportunities to stand out in front of buyers, media, and the global toy and

DEC 01

Toy Fair University Adds New Expert Sessions Covering Product Development, Marketing, Fandoms & More

DEC01

Toy Fair® University is continuing to grow its robust educational lineup, with even more sessions now announced for the 2026 show, taking place February 14 to 17 at the Javits Center in New York City.

NOV 18

Stand out from the Crowd at Toy Fair® with Expert Media Planning Tips

NOV18

The Toy Association will host an "Exhibitor Academy: PR Bootcamp" webinar on December 2 at 2 p.m. (Eastern) that will help exhibitors get their products noticed by global media at Toy Fair, taking place February 14 to 17 at the Javits Center in New York City.

NOV 18

Next-Gen Creativity Shines in 20th Annual Young Inventor Challenge®

NOV18

The Young Inventor Challenge® — presented by People of Play™, a division of The Toy Association™ — celebrated its 20th annual awards ceremony on November 8 at the Chicago Toy & Game Fair in Rosemont, IL, showcasing aspiring young inventors ages 6 to 18 from five countries.

NOV 17

Market Week Dates Announced for 2026 LA Spring Preview

NOV17

In collaboration with Los Angeles-based manufacturers, companies with showroom space in El Segundo, and the International Toy Board, The Toy Association™ is confirming April 20 to 24, 2026 as market week dates for LA Spring Preview activity.

NOV 11

Toy Fair® 2026 Draws Strong International Attendance

NOV11

With registered attendees from 65 countries (and counting!), Toy Fair® 2026 is attracting a diverse international presence right on the show floor. Building on this momentum, The Toy Association, continues to strengthen the show's international reach.

NOV 10

People of Play™ Announces Winners of 2025 Toy & Game Innovation Excellence Awards

NOV10

People of Play™ (POP), a division of The Toy Association™, revealed the winners of the 18th annual Toy & Game Innovation Excellence (TAGIE®) Awards during a ceremony held November 8 at Joe’s Live Concert Venue in Rosemont, IL. The event honored the i

NOV 08

2026 Toy of the Year Award Finalists Unveiled at Chicago Toy & Game Fair

NOV08

The unveiling of the TOTY finalists, which represent this year's most sought-after toys across 16 categories of play, coincided with CHITAG's first-ever Wishlist Weekend™, a new holiday tradition that encourages families all across the country to pla

OCT 29

Private Meeting Spaces Available at Toy Fair® 2026

OCT29

Are you a manufacturer, retailer, or entertainment company planning to attend Toy Fair® in February? If so, you have the chance to build and strengthen business relationships, exchange ideas, and seal deals in a more private environment by renting a private meeting suite at the show, taking place February 14 to 17 at the Javits Center in New York City.