APR 15

Target Executives to Impart Key Business Insights at Annual Business Conference


Want to hear about the future of retail through the eyes of one of the biggest retailers in the U.S.? At this year’s Annual Business Conference, taking place June 18 to 19 in Minneapolis, MN, executives from Target will enlighten attendees on top issues affecting toy businesses today.

APR 09

Exhibitor Applications Are Being Accepted for Toy Fair Dallas & Toy Fair NY


Toy companies interested in exhibiting at the upcoming Toy Fair Dallas and next year’s Toy Fair New York are invited to submit their booth applications while space is available.

MAR 29

Ideas to Grow Your Business: Toy Industry Execs Share Firsthand Experiences at ABC


The latest ideas, innovations, and proven strategies to help you grow your business will be shared at The Toy Association’s Annual Business Conference, taking place June 18 to 19 in Minneapolis, MN.

MAR 18

Are You Maximizing Your Brand Exposure? Participate in Upcoming Jr. Con Events


Looking for a way to amplify exposure of your brand and products? Companies still have time to participate in The Toy Association and LeftField Media’s upcoming Awesome Con Jr. consumer event, taking place April 26 to 28, at the Walter E. Washington Convention Center in Washington, DC.

MAR 12

Join Us at The Toy Association and Mojo Nation’s Upcoming Summer Party at DISTOY


Who doesn’t like cocktails, connecting with colleagues, and a bit of friendly competition involving music trivia? To kick off DISTOY, The Toy Association and Mojo Nation are co-hosting a joint “Summer Party” at Jerusalem Bar in London, UK, on May 28. Toy Association members who will be attending DISTOY are invited to come to the party and sign up for the Association’s music trivia team.

MAR 11

Toy Fair New York Exhibitors Donate Tens of Thousands of Playthings for Kids in Need


Thousands of U.S. children suffering from adversity will soon have brand-new toys to call their own thanks to generous Toy Fair New York exhibitors. Roughly 300 toy companies donated nearly 60,000 new playthings, valued at over half a million dollars, to The Toy Foundation’s (TTF) Toy Bank.


8-Year-Old Girl Gets Ride of Her Life with Princess-Themed Wheelchair Costume at Toy Fair New York


The Toy Association partnered with Magic Wheelchair to create a dream-come-true custom wheelchair “costume” for Sarah Garry, who has cerebral palsy as a result of a traumatic brain injury as an infant. Sarah was next to receive a wheelchair costume from the waitlist of more than 20 children from New York, New Jersey, and Connecticut who submitted requests to Magic Wheelchair for their very own wheelchair costume. The design and fabrication of the wheelchair costume was led by Brett Klisch, co-founder of Toy Fair’s Creative Factor educational series and president of Peru Meridian Studios.

FEB 26

Toy Fair New York Goes Viral


Toy Fair New York was the show heard round the world, and Facebook, Twitter, and Instagram were just some of the methods attendees used to highlight the most buzzworthy toys and games seen at the Javits Center.

FEB 26

Discover Key Insights from Target: Register Now for the 2019 Annual Business Conference


Registration is open for The Toy Association’s Annual Business Conference (formerly the Summer Business Conference), where toy and youth entertainment industry executives will learn critical insights on the most important issues affecting their businesses through an exclusive educational and networking conference. The keynote presentations will be given by top-level executives at Target on the future of retail and how to enhance their business dealings with this influential retailer.

FEB 26

Toy Fair New York Brings Global Toy & Play Community Together for Four Days of Fun!


The global toy and play community came together in New York City for The Toy Association’s 116th North American International Toy Fair. In all, more than 26,000 professionals from 98 countries attended the largest toy trade show in the Western Hemisphere, where they got a sneak peek at hundreds of thousands of ground-breaking and creative toys and games spread out across 447,300 net square feet of exhibit space. The show hosted the equivalent of nearly eight football fields filled with toys during its four-day run from February 16, to Tuesday, February 19, at the Jacob K. Javits Convention Center.

FEB 18

Donate Your Toys & Games to Kids in Need as Toy Fair Comes to a Close


Toy Fair New York exhibitors are encouraged to help kids in need by donating playthings to The Toy Foundation’s (TTF) toy drive at the close of the show. The collection will begin as soon as the show officially closes, on Tuesday (February 19) at 4:01 p.m. It is the Foundation’s largest toy drive of the year.

FEB 18

Safety & Compliance: Toy Association Announces Two New Member Services


The Toy Association has announced two new services it is excited to offer to its members free of charge – a Safety Education Program that details requirements for toy safety at the U.S. federal and state levels, as well as internationally – and an international regulatory database of the standards and requirements applicable to toys in five major consumer markets. The announcement was made during the annual Toy Safety and Compliance Update earlier today at Toy Fair New York.

FEB 18

The Toy Association Elects New Board Members at Annual General Meeting


The Toy Association announced the election of four new members to its Board of Directors for two-year terms expiring in February 2021, during the Association’s Annual General Meeting, earlier today. The meeting was open to all members of the organization and took place during Toy Fair New York at the Jacob K. Javits Center in New York City.

FEB 18

CPSC Acting Chairman Buerkle Keynotes the Annual Toy Safety & Compliance Update at Toy Fair New York


Several hundred Toy Fair attendees filled the room at The Toy Association’s annual “Toy Safety & Compliance Update” on Monday inside the Javits Center. Led by the Association’s external affairs team, the three-hour seminar provided manufacturers, retailers, toy inventors, testing labs, and other attendees with news and developments related to toy safety laws and other issues impacting the toy industry in the U.S. and abroad, and introduced two new services exclusively for members.

FEB 17

Top Toy Trends of 2019 Announced at Toy Fair New York


New ways to explore the unboxing craze, compounds including slime, putty, and sand that foster creative play, and toys that prepare and inspire children for the future are just a few of 2019’s biggest toy trends announced today by The Toy Association at its 116th North American International Toy Fair.

FEB 17

Toy Association’s Marian Bossard Wins WIT Wonder Women Award


The Toy Association is proud to announce that Marian Bossard, executive vice president of global market events, won the Women in Toys, Licensing, and Entertainment (WIT) Wonder Women Award for sales.

FEB 16

2019’s Hottest Toys & Games on Display at Toy Fair New York!


This morning, the 116th North American International Toy Fair opened its doors at the Jacob K. Javits Convention Center in New York City to more than 30,000 global play professionals, who made the trip to New York City to view hundreds of thousands of ground-breaking and creative toys and games that will be available in time for Holiday ’19.

FEB 15

L.O.L Surprise! by MGA Entertainment Wins Prestigious “Toy of the Year” Award


Top toys and games as well as three legendary individuals from the toy and entertainment industries were honored this evening at the 19th annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony. More than 700 toy, play, and youth entertainment industry executives attended the sold out event, which took place at the Ziegfeld Ballroom in New York City. Proceeds from the awards program and event supported The Toy Foundation’s charitable work to bring toys to millions of children in need.

FEB 14

Toy Fair New York Brings Seven Football Fields of Fun to New York City


The hottest new toys, games, and youth entertainment products will come to life this weekend when the 116th North American International Toy Fair – the largest toy trade show in the Western Hemisphere – opens its doors at the Jacob K. Javits Convention Center in New York City.


Toy Fair Creative Factor Session: Think Outside the Box When it Comes to Distribution


The traditional way of getting products to market demands time, money, and, often, relinquishing a degree of control and revenue, which is a daunting task for many toy companies. However, some creative thinkers have bucked the traditional route either by doing it themselves or finding an unusual marketplace tactic.