2008 TOTY WInners
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Toy of the Year | Activity Toy | Boy Toy | Educational Toy | Electronic Entertainment Toy | Girl Toy | Game | Infant/Preschool Toy | Innovative Toy | Outdoor Toy | Property | Specialty Toy
TOY OF THE YEAR
The best toy of the year.
WINNER: Air Hogs Havoc Heli Laser Battle – Spin Master, Ltd
ACTIVITY TOY OF THE YEAR
The best toy that inspires creative play through various forms of activity.
WINNER: LEGO City – LEGO Systems, Inc.
Other Nominees:
- Color A Messenger Bag – ALEX
- Digital Arts & Crafts Studio – Fisher-Price
- Fashion Design Studio – Creativity for Kids/Faber-Castell
- Rose Art Smart Easel – MEGA Brands Inc.
BOY TOY OF THE YEAR
The best toy developed specifically for boys of any age, not including r/c, ride-on and other vehicles.
WINNER: Transformers Movie Deluxe Figures – Hasbro, Inc.
Other Nominees:
- Air Hogs Havoc Heli Laser Battle™ – Spin Master Ltd.
- Cars Mega Mack Playtown – Mattel, Inc.
- Nerf N-Strike Disk Shot – Hasbro, Inc.
- Pokemon Action Figures – JAKKS Pacific
EDUCATIONAL TOY OF THE YEAR
The best toy that through play help children develop special skills and/or knowledge.
WINNER: Smart Cycle™ Physical Learning – Fisher-Price
Other Nominees:
- Bananagrams – Bananagrams LLC
- ClickStart™ My First Computer – LeapFrog Enterprises
- EyeClops Bionic Eye – JAKKS Pacific
- I Can Play Guitar™ – Fisher-Price
ELECTRONIC ENTERTAINMENT TOY OF THE YEAR
For toys created for children of any age that have a considerable electronic component involved. This includes "plug 'n play" and interactive videos.
WINNER: Power Tour Electric Guitar – Tiger Electronics
Other Nominees:
- American Idol Talent Challenge – KID Design, Inc.
- Easy Link™ Internet Launch Pad – Fisher-Price
- Rescue Pets Myepets.com – MGA Entertainment
- U.B. Funkeys – Mattel, Inc.
GAME OF THE YEAR
Including children's board, card, CD-ROM or electronic game formats. (For CD-ROM or electronic games, formats must have ESRB's "Early Childhood" rating: content may be suitable for persons ages 3 and older. Contains no materials that parents would find inappropriate.)
WINNER: Rubik’s Revolution – Techno Source
Other Nominees:
- Cranium WOW – Cranium, Inc.
- Flippin’ Frogs – Mattel, Inc.
- Hyper Dash – Wild Planet Entertainment, Inc.
- The Cat in the Hat, I Can Do That! – I Can Do That! Games
GIRL TOY OF THE YEAR
The best toy developed specifically for girls of any age.
WINNERS: Littlest Pet Shop: Display & Play Round & Round Pet Town Playset – Hasbro, Inc. and Troop Groovy Girls – Manhattan Toy
Other Nominees:
- Barbie Girls™ – Mattel, Inc.
- Hannah Montana Singing Dolls – Play Along®, a division of JAKKS Pacific
- High School Musical 2 Two-Pack Gabriella & Troy Dolls – Mattel, Inc.
INFANT/PRESCHOOL TOY OF THE YEAR
The best toy developed for infant and/or preschool children.
WINNER: Moon Sand Adventure Island – Spin Master Ltd.
Other Nominees:
- Brightlings™ Exploration Station – LeapFrog Enterprises
- Cook n’ Learn Interactive Kitchen Set – Little Tikes
- iPlay Lift Off Rocket – International Playthings, Inc.
- "T.M.X."™ Friends – Fisher-Price
INNOVATIVE TOY OF THE YEAR
The best toy that combines the most unique blend of innovative technology and play value for children today.
WINNER: Smart Cycle™ Physical Learning – Fisher-Price
Other Nominees:
- Air Hogs Havoc Heli Laser Battle - Spin Master, Ltd.
- DynaCar – SeeToys
- EyeClops Bionic Eye – JAKKS Pacific
- FLY Fusion™ Pentop Computer – LeapFrog Enterprises
OUTDOOR TOY OF THE YEAR
The best toy designed for outdoor play.
WINNER: RipStik® Caster Board – RipStik USA
Other Nominees:
- ESPN® Better Batter Baseball – Fisher-Price
- Sidewalk Paint Sprayer – Crayola
- Super Splash Water Park – Little Tikes
- Ultimate Family Wagon – Radio Flyer
PROPERTY OF THE YEAR
The licensor that had the greatest success spreading its brand or property throughout the industry while generating interest and excitement.
WINNER: Hannah Montana – Disney Consumer Products
Other Nominees:
- High School Musical – Disney Consumer Products
- Pokemon – JAKKS Pacific
- Star Wars – Lucas Film
- Transformers – Hasbro, Inc.
SPECIALTY TOY OF THE YEAR
The best toy primarily distributed through specialty retailers.
WINNER: Snap Circuits – Elenco
Other Nominees:
- Bananagrams – Bananagrams, LLC
- Fashion Design Studio – Creativity for Kids/Faber-Castell
- Karito Kids World Collection – KidsGive, LLC.
- Rok Jr. – Rokenbok Toy Co.