One Event. Unlimited Potential.

Toy Fair, an iconic global event, returns to its traditional first-quarter schedule. It remains a premier showcase for the toy and play industry, attracting professionals from around the world in search of the latest products and play experiences.

In March 2025, Toy Fair in New York brings fresh opportunities to engage with your audience, capture the interest of media and buyers, and explore innovative strategies to meet your short-term and long-term business objectives!

Toy Fair remains the ideal event to showcase your products and preview new playthings in exclusive meetings to influential buyers and the global press.

New First Time Companies Apply Here >>

Returning Exhibitors Apply Here >>

One show, countless possibilities.

Thousands of buyers from key global markets will be seeking their next bestsellers. Will that be your plaything? Exhibit in 2025, show your brand to the world and gain a true competitive advantage.

Top 5 reasons to exhibit at the reimagined Toy Fair 2025:

Gain Press Coverage
Toy Fair booth on show floor

1. SHOWCASE YOUR IN-YEAR PRIORITY ITEMS

Held in the media capital of the world, Toy Fair has established itself as a must-attend event for the global press, ranging from major traditional outlets to top-tier influencers. Toy Fair offers an ideal opportunity to generate toy-related stories and gain product exposure throughout the year!

2. UNLEASH YOUR POTENTIAL

Media professionals visit Toy Fair to cover the latest trends, cutting-edge products, and the industry's economic impact.

3. GET MORE ON-SITE EXPOSURE

From elaborate influencer activations that tie directly to on-shelf toys and games to being featured in the Toy Association’s must-attend trend presentation and promotional opportunities as TOTY finalists and winners, the opportunities are endless.

4. EXPAND YOUR BUSINESS IQ WITH TOY FAIR UNIVERSITY

Toy Fair offers the most robust education program in the industry to boost business and help companies meet today’s demands head on. With programming taking place over the course of the four-day show, attendees are invited to build a schedule that best suits their goals.

5. ACCELERATE YOUR PARTNERSHIPS

The industry’s entire ecosystem knows that Toy Fair, in the city that never sleeps is THE gathering to widen your network, strengthen relationships, exchange ideas, and get deals done — all while having fun along the way.

 

To secure booth space at Toy Fair, please contact Stacy Liebensohn at 646.520.4852.