Global Press

Credentialed, global press visit Toy Fair for the hottest trends, newest products, and industry news. The Toy Association is committed to providing a positive experience for press covering the show. All members of the press must apply annually with the latest accurate credentials to attend Toy Fair. Attendance in prior years does not guarantee entry to this year’s Toy Fair.

Media Registration

All members of the press must apply annually with their latest accurate credentials to attend Toy Fair. Attendance in prior years does not guarantee entry to this year's Toy Fair. Our guidelines outline all you need to know about applying, approvals, and attending.


Press Credentials

The Toy Association requires a company business card, which must show your name, title, and company name, and two additional documents from the list below:

  • Police-issued Press Card
  • Current masthead or similar editorial page listing your name and editorial title
  • Recent bylined article indicating you are a staff editor, writer, reporter, or regular contributor
  • Letter on company stationery identifying you and your editorial position at a specific media outlet
  • Freelance writers, reporters, or photographers must show a verifiable letter or assignment from a legitimate media outlet.
  • Printed copy of your online publication showing your name and title in an editorial capacity. (Those with personal websites, editors, or content creators are not eligible.)

YouTube Influencers

All influencer channels must meet to the following criteria:

  • A minimum of 100,000 subscribers with videos posted weekly to the channel
  • Children will only be permitted if they serve as a main personality on the channel.
  • Qualifying children must be at least 5 years old and have one qualified adult accompanying them at all times. Qualified adults can also be a personality/influencer/key contact of the channel. Two children maximum are allowed per YouTube channel. A liability form must be completed for all children attending Toy Fair.
  • Qualified individuals are permitted to film. However, additional videographers who don’t meet the stated criteria are not permitted.

Media Protocol

It is important to note the following:

  • Blogs must reflect current toy industry-related posts created on a weekly basis. Blog traffic must exceed a minimum of 5,000 unique visits per month. Web analytics will be required as proof.
  • All attendees are qualified based on their primary business. Any misrepresentation of your role or your company will result in a ban for you and your organization from any current and/or future Toy Association events.
  • Toy Association management reserves the right to request additional documentation for qualified entry for buyers, trade guests, manufacturers’ reps, and press.
  • Registered members of the media cannot actively solicit free samples from exhibitors. There are no restrictions on samples that an exhibitor can offer.
  • Exhibitors will check badges and ask questions about the media outlet of those who plan to interview, photograph, and/or film inside their booth.
  • While on the show floor, photographers and camera crews must obtain an exhibitor’s permission before filming or photographing.
  • It is strongly recommended that you schedule appointments in advance of Toy Fair.
  • No one under age 18 is admitted to Toy Fair. Child reporters under age 18 are not allowed on the show floor. YouTube influencers: see specific criteria posted above.

For additional information, contact Adrienne Appell, director of strategic communications, at (646) 520-4863.

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On-site at the show

The Toy Association is committed to providing a positive experience for press covering the show.

Press Room
Press Room
Press Room
Press Room

Toy Fair On-Site Press Center

The Toy Association’s official Press Center is reserved exclusively for credentialed, approved members of the press attending Toy Fair. Acting as a home base during the show, the space can be used to conduct interviews and work on articles for publication. Exhibitors and PR representatives will not have access to the Press Center.

The Press Center has a limited number of Wi-Fi-enabled computer work stations available for use. Phones and phone lines are not provided. Coffee service is provided during posted hours each morning and afternoon during Toy Fair.

Exhibitors will have hard copies of their press materials in their booth. These will not be available in the press room.

Toy Fair On-Site Interview Lounge

Credentialed, approved members of the press attending Toy Fair can request the use of designated interview space located adjacent to the Press Center to conduct an on-site interview. Access to the lounge will be limited to the duration of the scheduled appointment. Place your reservation at the Press Center Concierge Desk. Tables are limited and subject to scheduling requirements established by management. Ambient noise could make broadcast segments difficult. A Toy Fair step-and-repeat is available for photographs and broadcast interviews. Private rooms are not available.

Live Broadcasts, On-Site Events, and Satellite Media Tours

All special requirements must be arranged and pre-approved in writing with Toy Fair management at least 48 hours prior to execution. The Toy Association may limit these opportunities at its sole discretion.

Camera crews must not block the flow of exhibit floor traffic for any extended period of time.

Toy Fair Online Virtual Press Room

Press materials will be available through Toy Fair’s Official Online Press Room. This serves as the primary destination for press to source exhibitor news before, during, and after Toy Fair. Exhibitors are encouraged to post online press kits containing product information, company profiles, and contact information. Information remains on the site for one year.