Reminder: TOTY Nominations Are Open

August 7, 2018 | Nominations for the Toy of the Year (TOTY) Awards are now open. The deadline for submissions is Thursday, September 20.

  • A product can only be nominated in ONE category.
  • Finalists will be revealed on November 12. At that time, voting will open for retailers, media, Toy Association members, and consumers (at through January 6, 2019.
  • One winner in each category, as well as the “People’s Choice” award (based solely on consumer votes) and the prestigious overall “Toy of the Year” winner (chosen by a panel of experts), will be announced at the TOTY Awards ceremony on Friday, February 15, 2019 at the Ziegfeld Ballroom in New York City.

Administered by The Toy Association, the awards program supports the philanthropic work of The Toy Foundation, which delivers new toys to children in need. The TOTY Awards gala will kick off New York Toy Fair week with a celebration honoring the best products and industry icons being inducted into the Toy Industry Hall of Fame. The celebration will also pay homage to the inspiring work of The Toy Foundation, and all of the industry volunteers and companies who make their work possible.

For the full list of TOTY categories and for more information, visit or email