The Toy Trends Briefing at Toy Fair is a “Must Attend” Event

February 12, 2018 | The Toy Association’s “Toy Trends Briefing,” taking place on the second day of the 115th North American International Toy Fair, will unveil 2018’s hottest toy and game trends for show attendees.

From 4 to 5 p.m. on Sunday, February 18, the Association’s team of trend experts will highlight the latest developments in play with demos and product examples directly from the show floor. The briefing is meant to provide media, buyers, and other Toy Fair guests with an overview of the toy and youth trends that will drive sales through holiday ’18.

Throughout the year, The Toy Association’s trends team meets with hundreds of companies and attends events and conferences to scout new product, societal trends, and emerging play patterns. The “Toy Trends Briefing” at Toy Fair represents the culmination of this work and highlights the various factors that are expected to influence toy and game purchases in the months ahead.

Free and open to all Toy Fair attendees, the briefing will take place in Room 1E09 of the Jacob K. Javits Convention Center. More information about the seminar and the full range of Knowledge Network sessions taking place at Toy Fair can be found at

The 115th North American International Toy Fair will take place February 17 to 20, 2018 in New York City.