Fall Toy Preview: Book a Product Preview Appointment with The Toy Association’s Trends Team
August 20, 2018 | The Toy Association’s trends team will be on site at Fall Toy Preview in October scouting new playthings to determine the hot toy trends for 2019. Exhibitors are encouraged to book appointments with the trends team to showcase their new products while in Dallas.
During product preview appointments, the team will meet with hundreds of toy companies and review thousands of products to establish the major trends and the latest developments in toys, play, and youth entertainment. These trends will be unveiled in February to media, buyers, and other industry professionals attending the 116th North American International Toy Fair in New York City.
Once established, the trends and related products are also incorporated into the Association’s media messaging throughout the year, including TV segments and trade and consumer articles.
“Fall Toy Preview is our first opportunity to get a sense of the toys and games coming down the pipeline,” said Adrienne Appell, director of strategic communications at The Toy Association. “The meetings we have with exhibitors in Dallas as well as those with toy companies throughout the year give us insight into members’ key drivers so that we can promote them to the media and showcase the benefit of play to consumers.”
Fall Toy Preview exhibitors interested in booking a 15-minute appointment with a member of the trends team should contact Angela Stanton-Weekes. Members of the team will be available to meet with companies Monday through Thursday, October 1 to 4. All product information gathered at the show is kept under embargo until Toy Fair.
Fall Toy Preview, taking place October 2 to 4 at the Dallas Market Center in Dallas, TX, is produced by The Toy Association. More information can be found at FallToyPreview.org.