April Webinar to Explore New Research Findings from The Genius of Play
March 5, 2018 | The Toy Association will hold a webinar on Thursday, April 5 at 2 p.m. (Eastern) to present research commissioned by The Genius of Play. Webinar registration is now open and is complimentary for members of The Toy Association.
The one-hour webinar, “The Genius of Play Research: Why Linking Toys to Developmental Skills is Beneficial to Toymakers,” will share in-depth analysis on the most important developmental features parents look at when choosing a toy, including whether this type of messaging adds to the toy’s appeal. The Genius of Play will also share free resources for companies to include in their communications with consumers, such as play facts, research, and social media assets.
The findings will be presented by Cory Schwartz, founder and president of market-research firm ConsumerQuest, Inc., and Ken Seiter, The Toy Association’s executive vice president of marketing communications. Anne McConnell, The Toy Association’s senior director of market research & data strategy, will moderate the session.
The Genius of Play commissioned ConsumerQuest, a leader in children’s, teen, and family product research for the past 25 years, to conduct the research. ConsumerQuest surveyed 450 moms with children ages three to eight in October 2017. Participants were asked about the appeal of a mock-up electronic toy puppy. Some product descriptions included The Genius of Play logo and main message while others only provided standard product features.
The webinar is open to all toy manufacturers and play professionals. It is especially recommended for those in toy and license product development, marketing, and advertising. Non-members are required to pay a fee for webinar access. As always, a recording of the session will be made available for those unable to participate live.
For more information, contact The Toy Association’s Anne McConnell.
The Genius of Play is a national movement spearheaded by The Toy Association to raise awareness about play’s critical role in child development and encourage more play in children’s lives. Visit The Genius of Play’s website to view expert advice from play and child experts ranging from child psychologists to play community activists.