Register for TIA’s Webinar: How to Build a Winning Media Plan in a Changing World

March 7, 2017 | Toy companies have a lot to consider when developing an effective media plan and advertising strategy, particularly with today’s evolving digital media landscape. To help manufacturers with their advertising strategies, the Toy Industry Association (TIA) is hosting a webinar, “Ad Spending:  How to Build a Winning Media Plan in a Changing World,” on March 23 at 2 p.m. (Eastern).

The hour-long session will provide toy manufacturers with insights into how to adapt their media strategies as consumer behavior changes with the advancement of technology. Presenters will share digital and social media usage trends among kids and parents and provide information on how to craft a sound media plan, including budget considerations, identifying target audiences, timing/seasonality issues, and more. Participants will also get a glimpse into how marketing has moved beyond standard advertising and evolved into partnerships and collaborations in the form of sponsored content.

Presenters will include David Becker, president of Blue Plate Media Services and Tim Jones, Blue Plate’s media director. The webinar is best suited for toy executives and staff responsible for advertising and marketing. Blue Plate Media Services is an associate member of TIA.  

Registration for the webinar is now open. As with all TIA webinars, the session will be recorded and available post-event for those who are unable to participate live.