Toy Fair 2017 Exhibitors: Don’t Miss the Toy Fair PR Bootcamp Webinar

November 18, 2016 | The Toy Industry Association (TIA) is offering a special webinar for all Toy Fair 2017 exhibitors, “Toy Fair PR Bootcamp: Tips for Developing Your TF '17 Public Relations Strategies,” which will take place on December 6^th at 3 p.m. (Eastern).

The free one-hour session will offer North American International Toy Fair exhibitors the tools and techniques they need to execute solid media relations strategies leading up to the 2017 show. The webinar is most appropriate for staff involved with a brand’s public relations, marketing, advertising, and social media strategies.

Presenters will include: Gina Dennis, event marketing manager at Virtual Press Office; and Melissa Hunter of Family Video Network/Mommy and Gracie.

The session will cover how companies should maximize their media exposure, including what to do before, during and after the show. Presenters will also share best practices on how to best showcase brands and products to media and how to leverage social media.

“Toy Fair is a great opportunity for companies small and large to potentially get significant media exposure for their toys and playthings, but exhibitors need to be smart with their PR strategies,” said TIA’s Adrienne Appell, who is also the webinar’s moderator. “This is a must-attend webinar for exhibitors who are looking for ways to generate buzz about their products, brands and participation at Toy Fair.”

Exhibitors can register for the webinar by clicking here. As with all TIA webinars, the session will be recorded and available post-event for those who are unable to participate live.