Put Your Products in Front of the Industry

In February 2027, Toy Fair New York offers fresh opportunities to connect with industry leaders, capture media and buyer attention, and make the deals that move your business forward.

Whether you're unveiling new products, strengthening partnerships, or building relationships with influential buyers and global press, Toy Fair is your ultimate platform to expand your reach and achieve your goals.

Exhibit at Toy Fair

• Launch and showcase your products — Put your latest innovations in front of buyers actively looking for what’s next
• Reach global buyers at scale — Meet qualified decision-makers from across the U.S. and around the world
• Generate media visibility — 1,000+ journalists, influencers, and creators attended, driving 167M+ social impressions
• Strengthen your brand presence — From show floor visibility to events and activations, stand out where it matters
• Build relationships that drive revenue — Connect face-to-face and move deals forward in real time

A LOOK BACK AT TOY FAIR 2026

Our most recent show welcomed buyers and professionals from upwards of 100 countries — proof that when the industry gathers, it gathers here.

All 50 — U.S. states represented

25/25 — top U.S. toy retailers attended

720+ — companies exhibited, (175+ first-timers)

Thousands of buyers are looking for their next bestseller. Make sure it’s yours.