THE BUSINESS OF PLAY STARTS HERE

Unlimited sales potential. The industry's best education.
The biggest community in the world of play.

Toy Fair is the largest toy show in the Western Hemisphere, where buyers, retailers, licensors, inventors, and entertainment executives come to see what's new, spot trends, and make decisions that drive business forward.

At Toy Fair 2026, more than 720 companies exhibited — from billion-dollar global brands to over 175 first-time exhibitors — drawing professionals from 97 countries worldwide.

Squishmallow booth

“Toy Fair New York 2026 turned out to be one of the best Toy Fair events I've been to in years. So much newness, exciting new trends, and new vendors that I didn't expect to see.” — Nadia Widjaja, Toy & Game Buyer, Barnes & Noble

At Toy Fair 2027 — February 20–23 at the Javits Center in New York City — you’ll find:

TY Booth
  • Debut products, proven bestsellers, hidden gems, and sustainability-focused innovations
  • Direct access to the people who make it happen — manufacturers, licensors, retailers, inventors, and entertainment executives
  • Expert insights through Toy Fair University — covering trends, retail strategy, licensing, and moreclass
  • The opportunity to compare products, evaluate partners, and make decisions that shape your business for the months ahead
 

The products you discover and the connections you build here set the course for your business in the months ahead.