Toy Fair® Introduces Hot for Holiday Showcase

April 14, 2023 | As retailers, media, and influencers make their lists and check them twice this fall as they scout for the hottest products of the holiday season, Toy Fair®’s brand-new Hot for Holiday Showcase will help them discover the most sought-after toys and games.

Located in the high traffic Crystal Palace lobby — ensuring that brands will be front and center for all buyers and attendees to see — Hot for Holiday is a dedicated area where companies can highlight their most popular in-year items. Each participating company will receive an exclusive shelf to display products, along with the manufacturer’s booth number (if exhibiting) or contact information (if not exhibiting).

“The reimagined Toy Fair’s new fall timing now marks the beginning of the all-important holiday shopping season,” said Kimberly Carcone, executive vice president of global market events at The Toy Association. “The Hot for Holiday Showcase makes it easier for buyers from key markets worldwide and the global press to discover new products, providing the opportunity for companies to make a big impact and drive sales during the most critical shopping period of the year.”

Companies interested in participating in the Hot for Holiday showcase may contact Stacy Liebensohn, senior account executive at The Toy Association.

In addition to the Pet PLAYce and Halloween BOOlevard showcases and the World of Toys Pavilion, this new featured area is just one of the ways the reimagined show will give brands new opportunities to highlight their innovative toys in front of a global audience of buyers, licensors, media, and other play professionals attending Toy Fair 2023.

Toy Fair will take place September 30 to October 3 in New York City. Attendee registration is now open. Visit to learn more.