Toy Fair® Exhibitors Help Deliver Play to More than 30,000 Children through The Toy Bank℠
October 9, 2023 | At the close of the 118th Toy Fair® last week, The Toy Foundation’s (TTF) Toy Bank℠ collected nearly $2 million in toys, books, games, and other playthings from hundreds of exhibitors. These toys will impact more than 30,000 children in New York City, across the country, and around the world.
The donated items will be distributed to 10 New York City-based nonprofits, including Brooklyn Youth Enrichment, Children of Promise, First Responders Children’s Foundation, Giving Friends, Metro World Child, New Alternatives for Children, and World Vision – Bronx. Additionally, toys will be sent to global partners benefiting children across the U.S. and around the world, including Convoy of Hope, providing global disaster relief; Hope for Henry, supporting children’s hospitals nationwide; and North Star Foundation, aiding Ukrainian refugees.
“Giving Friends is so grateful to receive these toys to deliver to Bronx families in need for the upcoming holiday season,” said Lynne Corry, founder of Giving Friends. “At a time when so many families are struggling, we are going to create so much joy, all thanks to Toy Fair exhibitors. From the bottom of my heart, thank you!”
The Toy Bank is Toy Fair’s corporate social responsibility (CSR) initiative and is the toy industry’s year-round partner to manage inventory, respond to emergency situations, and place toys, dolls, games, crafts, and more into the hands of children in need around the world. Additionally, TTF offers a network of 500 national and international nonprofits to broaden CSR efforts and make The Toy Bank a turnkey solution for the toy industry to support children in need. To donate at any point in the year, companies may submit a donation form.
“The Toy Bank has delivered toys to 31 million children since 2003 and we could not have this impact without the ongoing generous support of the toy industry,” said Pamela Mastrota, executive director of The Toy Foundation™. “Thank you to all exhibitors who donated product and we look forward to working with you and the entire industry for future donations.”
TTF thanks the Javits Center and T3 Expo for their partnership and support of the Toy Bank collection at Toy Fair.